Asia-Pacific Broadcasting (APB) August 2018 Volume 35, Issue 7

www.apb-news.com
W O R L D I N B R I E F
2022 Winter Games
set for 8K coverage
Streaming Video
Alliance explains
forensic watermarking
FREMONT – The Streaming
Video Alliance has published a
technical document, Forensic
Watermarking Implementation
Considerations for Streaming
Media, that provides considera-
tions for implementing forensic
watermarking as a tactic for
combating the piracy of online
video content.
SVoD subs grow in
Asia-Pacific
BEIJING – There will be 351
million subscription video-on-
demand (SVoD) subscribers in
Asia-Pacific by 2023, predicted
Digital TV Research. The research
firm also expects three Chinese
companies, Tencent, iQiyi and
Youku Tudou, to lead the market,
ahead of Netflix and Amazon
Prime Video.
CREATION
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MANAGEMENT
DISTRIBUTION
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2018 FIFA World Cup:
Internet scores over TV
by josephine tan
LONDON/SINGAPORE – While
there are many genres and stories
that content producers are capable
of creating, live sports content
is one that is very difficult to be
replicated in broadcasting as sports
is a form of entertainment that
is so close to fans’ heart — they
are physically and emotionally
attached to almost every second
when their eyes are on the screens.
Last month, the world saw
France crowned world champions
at the 2018 FIFA World Cup foot-
ball tournament, which took place
in Russia from June 14-July 15. The
World Cup, which comes around
Sports is no longer
restricted to large-screen
TVs. At the recently concluded
2018 FIFA World Cup, viewers were
also streaming the matches live onto their
mobile screens.
every four years, is also when fans
from all over the world — regard-
less of region or time differences
— unite together to cheer on their
favourite team.
On taking a closer look at the
quadrennial tournament from the
perspective of the broadcast and
media sector, media companies
witnessed not only an increasing
amount of over-the-top (OTT) ser-
vices offering World Cup subscrip-
tion packages, but also the fact that
more viewers were streaming live
matches onto their mobile devices.
The BBC, for instance, reported
a record-breaking 66.8 million total
match requests on BBC iPlayer and
BBC Sport. More specifically, the
quarter-final match where England
triumphed over Sweden held the
highest peak share of the whole
tournament at 89%, and became
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AI bubble set to burst?
by shawn liew
Most AI startups will struggle to generate a return on investment
(ROI), an indication which points to an imminent burst of the
AI bubble, predicted Riot Research, part of Rethink Technology
Research.
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BEIJING – China is reportedly
keen to capture the 2022 Winter
Olympics, which will be held in
Beijing from Feb 4-20, in 8K.
For the upcoming 2020 Sum-
mer Olympics in Tokyo, public
broadcaster NHK has already
confirmed that it will broadcast
the Summer Games in 8K.
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NEWS & VIEWS
5
NEWS & VIEWS
August 2018
BRISTOL – Global investment in artificial
intelligence (AI) is expected to exceed
US$100 billion in 2018; however, most
AI startups will struggle to generate a
return on investment (ROI).
In fact, all indications point to an im-
minent burst of the AI bubble, predicted
Riot Research, part of Rethink Technology
Research.
This, Riot Research wrote in a new
report entitled AI: Show me the Money,
can be attributed to several years of
sustained hype that has generated
“unrealistic expectations” that cannot
be met, and excessive investments that
cannot be paid back.
The new report identifies key in-
dustrial sectors in AI that will make an
impact and forecasts sector-by-sector
growth to 2023. The report also dissects
the technology, the markets and the
major players with indications of which
will succeed.
According to Riot Research, the glob-
al AI market will “only” record total global
revenue of $39 billion in 2023, with 35%
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