Asia-Pacific Broadcasting (APB) August 2017 Volume 34, Issue 6 - Page 8

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August 2017
NEWS & VIEWS

Australia redefines media ownership , pushes for promotion of local content

CANBERRA – The Australian government has announced a series of reforms to the country ’ s media laws , including the Broadcasting and Content Reform Package , aimed at supporting Australian organisations as they face increasing global competition in a rapidly changing digital landscape .
An online post on the Department of Communications and the Arts states : “ Australia ’ s media ownership laws were drafted during an analogue era before the Internet , when the landscape was dominated by print newspapers , commercial radio and TV services .
“ In this digital environment , Australia ’ s ownership laws prevent traditional media outlets such as TV , radio and newspapers from restructuring their businesses efficiently or achieving the scale necessary to adapt and compete more effectively with newer unregulated services .”
As part of the “ most significant ” reforms to Australian media regulation in a generation , two media control and ownership rules in the Broadcasting Services Act 1992 will be repealed .
Previously , no person can control commercial TV licences that collectively reach in excess of 75 % of the Australian population ( the ‘ 75 % audience reach rule ’); or more than two of the three regulated forms of media ( commercial radio ,
TV and associated newspapers ) in the one commercial radio licence area , ( or what is known as the ‘ 2 out of 3 rule ’).
While this may bring more foreign investment into the sector , this may yet benefit Australian broadcasters needing a financial boost , suggested Andrew Anderson , head of broadcast operations , Seven West Media .
He told APB : “ Also , remember that any potential media owner needs to comply with all content regulations and indeed ‘ compete ’, which in effect protects consumers .”
In addition , the Australian government will be introducing changes that will “ protect and enhance ” the amount of local TV content in regional Australia , as well as introducing an incentive for local content to be filmed in the local area .
The changes will also introduce obligations on commercial TV broadcasters in smaller markets , as well as markets in South Australia and Western Australia , which are
New reforms to Australia ’ s media laws will see a restructuring of media ownership rules , as well as a focus on creating more local content .
not currently subject to local content obligations . In these markets , broadcasters will be required to provide at least 360 points ( minutes ) of local content . The reforms will also provide a new ‘ local filming ’ incentive , which will provide three points for every minute of local news that is also filmed in the local area .
Irrespective of the new rulings , it is in the interests of broadcasters to invest in good Australian content , which remains the most popular among viewers , said Seven West Media ’ s Anderson , who added : “ Having said that , the protection does ensure that a broadcaster doesn ’ t just re-broadcast an international service .
“ The additional points requirements are an additional burden on those broadcasters that expand beyond the 75 % reach ( by acquisition of metropolitan and regional broadcast licences ) but requires the broadcaster to re-invest some of the operational synergies into local content .”

Multi-format DVB-T2 standard ‘ perfect ’ for VTC

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Although 4K / UHD content may not be widely available and accessible in Vietnam , many consumer devices are already supporting 4K / UHD , said Phan Tien Dung , CTO of VTC . He added that for broadcasters like VTC , 4K / UHD offers an opportunity to provide audiences with a more compelling and engaging viewing experience .
Phan also pointed out that while 4K / UHD videos can be found on platforms such YouTube , Facebook and Vimeo , the larger data traffic associated with 4K / UHD means consistent Internet connection is required to stream videos . “ Also , viewers on these platforms are unable to fully exploit the benefits of 4K / UHD content catered for big screens ,” Phan added .
Although VTC has its own DTT network , he acknowledged that bandwidth limitation remains an issue , as VTC has to concurrently support other SD and HD channels . “ We are mixing 4K / UHD , HD , SD and radio channels in one transponder on DVB-T2 ,” Phan said , adding that the DVB-T2 standard is “ perfect ” for VTC because of its ability to support a combination of video formats .
As to how broadcasters can mitigate the issue of bandwidth limitation , Phan told APB : “ Due to bandwidth limitation , some operators think that DVB-T2 might not be ideal for 4K / UHD transmission .
“ However , our trials have proven that 4K / UHD does not require much bandwidth , if implemented with the high efficiency video cod­
An ongoing 4K / UHD broadcast trial is gearing Vietnam Digital Television ( VTC ) up for the official launch of a 4K / UHD channel in 2018 .
ing ( HEVC )/ H . 265 video compression standard .”
VTC adopted playout servers that are integrated with HEVC / H . 265 , to compress the 4K / UHD signals to 10Mbps bandwidth . The compressed signals are then output to an IP multiplexer , before being sent for distribution . Phan elaborated : “ Our network diagram was simple as our programmers developed the playout software that was able to process uncompressed 4K / UHD signals in one server . Hence , we did not require high bandwidth for the delivery of 4K / UHD programmes to our viewers .”
The major concern leading up to VTC ’ s scheduled official launch of its 4K / UHD channel next year , is content , revealed Phan , who is nevertheless , confident in VTC ’ s ability to produce more 4K / UHD programmes .
“ Our 4K / UHD broadcast trial is allowing us to test for technical issues in a 4K / UHD ecosystem . Although professional 4K / UHD equipment is still expensive , we are now more confident with 4K / UHD technology ,” he concluded .

New Mediacorp Campus committed to ‘ unified digital strategy ’

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menting SDI in some of our workflows , especially for live video , as the standards for IP are still evolving .”
Alongside the MOC , Media corp Campus is also fitted with an integrated newsroom staffed by some 700 journalists producing content for digital , TV , radio and print .
A recent visitor to Mediacorp Campus was Dr Amal Punchihewa , director , technology and innovation , Asia-Pacific Broadcasting Union ( ABU ). Deeply impressed , he particularly lauded Mediacorp ’ s implementation of an “ open office concept ” at its integrated newsroom .
“ Having a flexible working environment breaks down silos across different units , and provides opportunities to drive collaboration , knowledge sharing and creativity among staff ,” he explained .
“ This resembles modern facilities , such as the BBC Broadcasting
House in London , where studios are open , and offers visitors a view over the central newsroom . The resources such as workstations are not assigned to individuals , hence are optimised for utilisation .”
The new Mediacorp Campus also allows Mediacorp to push on with its “ unified digital strategy ” across its online and mobile properties , aimed at commercialising business lines , improving the user experience and creating strategic partnerships .
This strategy is driven by Media corp ’ s Digital Group , formed in 2015 to bring clarity and direction to the broadcaster ’ s overall digital strategy . The focus of the Digital Group , said Parminder Singh , Mediacorp ’ s newly appointed chief commercial and digital officer , is to strengthen digital expertise across the organisations
It also underscores Mediacorp ’ s commitment to staying relevant in the digital age while driving
revenue growth and digital transformation , he added .
As part of Mediacorp ’ s digital roadmap , Singh pointed out three strategies aimed at broadening the organisation ’ s engagement with online audiences , and delivering a “ complete and compelling ” solution to viewers .
He elaborated : “ Firstly , through better personalisation of our user interface and with the latest technologies deployed , we aim to create a more compelling digital experience for our audiences .
“ Secondly , through our content marketing arm — Brand Studio — and our Content Creator ’ s Network , we intent to provide more relevant digital advertising for consumers .
“ Lastly , we can provide greater value for advertisers on their digital investments through better storytelling capabilities with our crossmedia audience planning solution , Customer360 .”
Singh acknowledged that technology has transformed the way viewers consume media with an increasing usage of digital platforms . To cater to viewers in the digital space , Mediacorp launched Toggle in 2013 to provide a full complement of linear and nonlinear services .
He , however , was quick to stress : “ The development of Toggle isn ’ t a shift away from our traditional linear channels , but rather an expansion of our content offerings across a full range of platforms .
“ With the increasing consumption of media on digital platforms , Toggle ’ s offerings are being enhanced both in terms of content and user features . For instance , Toggle Originals is placing an increasing focus on content offerings that are targeted at digital audiences .
“ We plan to double our output of original content this year , with a primary focus on English and
Mandarin drama , thrillers and comedy , in both short- and long-form formats . In addition to the Toggleit-First and catch-up TV offerings from our free-to-air ( FTA ) channels , Toggle Originals provide a wide range of additional content offerings to audiences in Singapore .”
Toggle is currently available on several devices , including Web , mobile devices , smartTVs , AppleTV and Goggle ’ s Chromecast . To further enhance its FTA channels , Mediacorp has also launched the Toggle Red Button service , which is powered by hybrid broadcast broadband TV ( HbbTV ).
“ The Toggle Red Button service combines live broadcast TV and Toggle ’ s catalogue of video-ondemand ( VoD ) services all within a single TV screen .
“ In addition , viewers are able to record the programmes and watch it on catch-up via the Toggle menu , all in the TV environment ,” Singh concluded .
8 NEWS & VIEWS August 2017 Australia redefines media ownership, pushes for promotion of local content CANBERRA – The Australian gov­ ernment has announced a series of reforms to the country’s media laws, including the Broadcasting and Content Reform Package, aimed at supporting Australian organisations as they face increas­ ing global competition in a rapidly changing digital landscape. An online post on the Depart­ ment of Communications and the Arts states: “Australia’s media ownership laws were drafted dur­ ing an analogue era before the Internet, when the landscape was dominated by print newspapers, commercial radio and TV services. “In this digital environment, Australia’s ownership laws prevent traditional media outlets such as TV, radio and newspapers from restructuring their businesses effi­ ciently or achieving the scale nec­ essary to adapt and compete more effectively with newer unregulated services.” As part of the “most significant” reforms to Australian media regu­ lation in a generation, two media control and ownership rules in the Broadcasting Services Act 1992 will be repealed. Previously, no person can con­ trol commercial TV licences that collectively reach in excess of 75% of the Australian population (the ‘75% audience reach rule’); or more than two of the three regulated forms of media (commercial radio, New reforms to Australia’s media laws will see a restructuring of media ownership rules, as well as a focus on creating more local content. TV and associated newspapers) in the one commercial radio licence area, (or what is known as the ‘2 out of 3 rule’). While this may bring more foreign investment into the sec­ tor, this may yet benefit Australian broadcasters needing a financial boost, suggested Andrew Ander­ son, head of broadcast operations, Seven West Media. He told APB: “Also, remember that any potential media owner needs to comply with all content regulations and indeed ‘compete’, which in effect protects consumers.” In addition, the Australian government will be introducing changes that will “protect and enhance” the amount of local TV content in regional Australia, as well as introducing an incentive for local content to be filmed in the local area. The changes will also introduce obligations on commercial TV broadcasters in smaller markets, as well as markets in South Australia and Western Australia, which are not currently subject to local con­ tent obligations. In these markets, broadcasters will be required to provide at least 360 points (min­ utes) of local content. The reforms will also provide a new ‘local film­ ing’ incentive, which will provide three points for every minute of local news that is also filmed in the local area. Irrespective of the new rulings, it is in the interests of broadcasters to invest in good Australian con­ tent, which remains the most popu­ lar among viewers, said Seven West Media’s Anderson, who added: “Having said that, the protection does ensure that a broadcaster doesn’t just re-broadcast an inter­ national service. “The additional points require­ ments are an additional burden on those broadcasters that expand beyond the 75% reach (by acquisi­ tion of metropolitan and regional broadcast licences) but requires the broadcaster to re-invest some of the operational synergies into local content.” Multi-format DVB-T2 standard ‘perfect’ for VTC 1 8 Although 4K/UHD content may not be widely available and acces­ sible in Vietnam, many consumer devices are already su ܝ[ •R ZY[Y[[قˈHYY]܈Y\0B\ZH Rٙ\[0Bܝ[]HݚYH]YY[\]H[ܙH\[[[[Y[Y][^\Y[K[[[Y]][H RY[[H[ۈ]ܛ\X[UXKXpB[[Y[H\\]BYX\X]Y] RYX[ۜ\[[\]ۛXB[ۈ\\]Z\YX[HY[˂'[Y]\ۈ\H]ܛ\˜\H[XH[H^]H[BY]و R۝[]\Y܂YܙY[8'H[YY [Y\]ۈ]ܚHXۛYY][Y[Z]][ۈ[XZ[[\YK\\ۘ\[B\ܝ\[[B[ˈ8'H\HZ^[ R  [Y[[[[ۙB[ۙ\ۈU 8'H[ZY Y[]HU [\\8'\X8'H܈X]\Hو]˜X[]H\ܝHX[][ۈقY[ܛX]˂\Y\\[Z]Y]HH\YHو[Y[Z]][ۋ[T8'YH˜[Y[Z]][ۋYH\pBܜ[]U ZYHYX[܈ R[Z\[ۋ']\\X[]HݰB[] R\\]Z\B]X[Y Y[\[Y[Y]HYYXY[HY[0B[ۙ[ RY\X[\X\[Y]Y][[]\[ۂH\܈HٙXX[][وBR[[[ N [ UK HY[\\B[ۈ[\ 'BYY^[]\B\]\H[Yܘ]Y]U K\\H •RYۘ[ LX[Y H\\YYۘ[\H[]][T][\^\YܙBZ[[܈\X][ۋ[[Xܘ]Y8'\]ܚXYܘ[B\[\H\\ܘ[[Y\pB[YH^[]ٝ\H]\XH\[\\YRYۘ[[ۙH\\[KHY\]Z\HY[Y܈H[]\Hو •Rܘ[[Y\\Y]\˸'BHXZ܈ۘ\XY[\&\Y[YٙXX[][و] R[[^YX\\۝[ ]X[Y[\›]\[\ۙY[[&\˜X[]HXH[ܙH Rܘ[[Y\˂'\ RY\X[\[[\\܈XX[\Y\[H RX\[K[Yٙ\[ۘ[ R\]Z\Y[\[^[]KH\B[ܙHۙY[] RXK8'HHۘYY ]YYXXܜ[\\[Z]Y8&[YYYY][]Yx&BBY[[H[YHو\ܚB\XX[H܈]HY[\B[\܈T\H[][˸'B[ۙYHHSYYXpXܜ[\\\[]Y][[pBܘ]Y]ܛHYYHYB \[\X[۝[܈Y][ Y[[[ HX[\]܈YYXXܜ[\\\[X[[Z]K\X܋XH[[ݘpB[ۋ\XKTXYXY\[•[[ۈ PJKY\H[\\Y H\X[\H]YYYYXXܜ8&\š[\[Y[][ۈو[8'[ٰBXHۘ\8'H]][Yܘ]Y]ܛK'][H^XHܚ[[B\ۛY[XZۈ[Xܛ™Y\[[][ݚY\0Bܝ[]Y\]HXܘ][ۋۛYH\[[ܙX]]]B[[ۙY8'HH^Z[Y '\\[X\[\X[pBY\X\HY\[’\H[ۙۋ\HY[˜\H[[ٙ\\]ܜHY]›ݙ\H[[]ܛKB\\\X\ܚ][ۜ\B\YۙY[]YX[[B\H[Z\Y܈][\][ۋ'BH]YYXXܜ[\\˜[[YYXXܜ\ۂ]]8'[YYYY][]Yx'BXܛ]ۛ[H[[ؚ[H0B\Y\Z[YY][Y\X[\[˜\[\[\[\ݚ[H\\^\Y[H[ܙX][]YXœ\\\˂\]YH\][BYYXpXܜ8&\Y][ܛ\ ܛYY[ MH[\]H[\XB[ۈHY\\&\ݙ\[Y][]YKH\وBY][ܛ\ ZY\Z[\[ YYXXܜ8&\]H\YYY[Y\X[[Y][ٙX\\[[Y][^\\HXܛHܙ[\][ۜ’][[\ܙ\YYXXܜ8&\˜[Z]Y[^Z[[][[HY][YH[H][œ][YHܛ[Y][[BܛX][ۋHYY \\وYYXXܜ8&\Y][YX\ [[Y]YB]YY\Z[YY]Y[[Bܙ[\][۸&\[Y[Y[]ۛ[H]YY[\[[]\[B'\]H[\[['HpB[ۈY]\˂H[Xܘ]Y8'\KY]\\ۘ[\][ۈو\\\[\XH[]H]\X0BY\\YY HZ[H˜ܙX]HH[ܙH\[[Y][^\Y[H܈\]YY[\˂'XۙKY\۝[X\][\H8%[Y[¸%[\۝[ܙX]ܸ&\]0BܚH[[ݚYH[ܙB[][Y][Y\\[܂ۜ[Y\˂'\KH[ݚYHܙX]\[YH܈Y\\\ۈZ\Y][[\Y[Y]\ܞpB[[\X[]Y\]\ܛBYYXH]YY[H[[][ۋ\Y\͌ 'B[XۛYY]X0BH\[ٛܛYYH^BY]\ۜ[YHYYXH][[ܙX\[\YHوY][]0Bܛ\ˈ]\Y]\[BY][XKYYXXܜ][YH[ LݚYHH[\[Y[و[X\[ۋB[X\\X\˂K]\\]ZXœ\Έ8'H][Y[وB\۸&]HY]^HH\YpB[ۘ[[X\[[]]\[^[[ۈو\۝[ٙ\[˜XܛH[[Hو]ܛ\˂']H[ܙX\[ۜ[\0B[ۈوYYXHۈY][]ܛ\x&\ٙ\[\HZ[[B[Y[\\و۝[[\\X]\\ˈ܈[[KHܚY[[\X[[[ܙX\[\ۈ۝[ٰB\[]\H\]Y]Y][]YY[\˂'H[XH\]]وܚY[[۝[\YX\]H[X\H\ۈ[\[X[\[[XK[\[pBYK[ܝ H[ۙYܛBܛX]ˈ[Y][ۈHKB] Q\[] ]\ٙ\[™H\YK]XZ\ JH[[HܚY[[ݚYHHYB[HوY][ۘ[۝[ٙ\B[