Asia-Pacific Broadcasting (APB) August 2017 Volume 34, Issue 6 - Page 18

18 CREATION August 2017 Litepanels presents the next generation of lighting for broadcast and film by alan ipakchian Alan Ipakchian is Global Product Marketing Manager, Litepanels. As modern video production continues to evolve, lighting requirements are getting more demanding by the year. A majority of studios are starting to shoot at a higher ISO and capturing images based on low light output and position relative to the camera and talent positions — soft key light and reflective light, for example. So whether it is outdoors on location or setting up in the studio, the need for flexible yet powerful lighting that can give you as much light as possible has become a basic necessity for a crew. Since winning the first-ever Emmy statue for lighting in 2009, Litepanels has continued to lead the LED lighting revolution that has made such a huge statement throughout the industry. By recognising trends and talking to customers, Litepanels has responded to those changing needs by building on the quality and popularity of the innovative Astra 1x1 panel and releasing the next-generation Astra 3X and 6X LED panels — the former being three times brighter than the original, while the latter is six times brighter. Besides capitalising on these panels, Litepanels has also launched the daylight-balanced Sola 4+ LED Fresnel, which offers a greater- than-120% increase in output; and the new Sola 6+, which, compared to its predecessor, offers an incredible 50% increase in output. Harnessing all of the benefits of LEDs, the latest Astra and Sola lights are ideal for both studio and on- location shoots, especially as both product lines can be powered by professional camera batteries. Versatility is key when it comes to lighting, so the fact that users have the option for either static or battery power means they can get light virtually anywhere they need it. In addition, all models offer up to 50% more intensity while drawing less power, which allows for longer battery runtime and helps users save power and reduce costs. And the versatility does not stop there. Users can adjust the intensity and bounce the lighting off a wall, essentially creating a regular 1ft x 1ft Astra into a giant wall l