April 2018 MANAGEMENT 27
multi ple content security solutions , including conditional access and multi-vendor digital rights management ( DRM ) solutions , while CENC details the standard encryption and key mapping techniques used to store the DRMrelated data for one or more DRM technologies with the compressed audio / video data .”
Designed as a pay-TV management platform , ARRIS Multi- Trust Advanced Rights Manager allows multiple content protection technologies to be managed from a single set of interfaces . This , according to ARRIS , provides operational savings by limiting the number of integrations to back-office management systems . Moreover , ARRIS MultiTrust Advanced Rights Manager is equipped with the ability to introduce additional security mechanisms , thus providing recovery and migrating options for long-term future-proofing .
“ The ability to manage multiple DRMs is critical because most browsers or other devices will only support one DRM aspect , making multi-DRM support a necessity for most video providers ,” says Mason . “ The net effect is that these non-traditional operators are able to securely distribute content to the consumer , with or without a traditional operator . The multi-trust solution can be integrated with a traditional operator ’ s content management and subscriber management system to manage entitlement where content aggregation is required , or can be used directly by the non-traditional operator to support secured content to a consumer .”
Scot Mason , senior staff solutions architect , Asia- Pacific , ARRIS : The advent of OTT platforms has caused a “ partial fracture ” of the relationship between tradition video providers and their customers , as “ these nontraditional content providers have now redefined themselves to behave as both content providers and direct competitors to the traditional operator ”.
Specifically on piracy , the Pay-TV Innovation Forum ’ s research found that 50 % of executives believe content piracy will lead to “ greater pressure ” on the industry over the next five years , with online streaming , peerto-peer download and IPTV piracy cited as the most important forms of piracy affecting service providers and content owners today .
Nagra ’ s Le Dreau elaborates : “ With the rise of online streaming piracy , we see higher risks for the business models of the entire content value chain players . Nobody wants to see what happened to the music industry be repeated for video content . This means that defeating piracy through active security , at every step of the production and distribution process is key .”
Piracy is certainly not going away , reinforcing the fact that content protection is as important as it ever has been , declares Petr Peterka , CTO of Verimatrix .
He elaborates : “ Pirates are actually getting more sophisticated with their attacks ,
PHOTO CREDIT : ISTOCK , GETTY IMAGES
Verimatrix believes that blockchain has the potential to “ revolutionise ” video content distribution through a federated rights managements approach , which connects content creators with content distributors and aggregators to climate friction and inefficiencies in today ’ s workflows . but so is the technology available to counter such threats . Video services providers have to use all the available technologies to stay ahead of the game . More security features such as secure chipsets or Trusted Execution Environments ( TEEs ) are available within devices , and progress is being made with different forms of forensic watermarking .”
While the argument against pirated content used to be poor quality , there is a bigger focus now on the high cost of content and how to price services as low as possible while still being profitable , says Peterka . “ Today ’ s content distribution needs to be dramatically optimised to allow the benefits of modern technologies to drive costs down . One way to lower to the cheapest possible cost is by eliminating duplicated processes in the production chain .”
For instance , each time when a studio sells a piece of media content , the content can be formatted individually for distribution , sometimes repeatedly . By taking the approach of moving content distribution into the cloud , studios may be able to save costs by transcoding the content only once , and hosting it where studios could stream it directly . This federated rights management approach , according to Peterka , would help distributors “ save costs and meet customers pricing demands ”.
He also identifies blockchain as the other technology that has the potential to “ revolutionise ” video content distribution through a federated rights management approach , whereby it connects content creators with content distributors and aggregators to eliminate friction and inefficiencies in today ’ s workflows .
“ By making video content widely available through a system powered by blockchain , video service providers would be able to discover and access content in the file format , encoding standard , and the digital rights they need . This would also serve as a mechanism to manage payment , track metrics on who is distributing or viewing the content , and enforce usage rules ,” he says .
As for cloud services and virtualised networks , service providers globally are starting to embrace these concepts to better meet consumer expectations and compete in a converged media network , says Nagra ’ s Le Dreau . “ For many service providers , the transition is happening in steps , starting with the virtualisation of their backend user experience , content value protection , data analytics platforms and other IT systems , and leading to the full ‘ cloudification ’ of their entire environments , either on private or public infrastructure , or a mix of both .”
And in a multi-screen video and TV world , such connected cloud environments may set new requirements in terms of cybersecurity , content and data protection , as well as disaster recovery . To address these challenges , Le Dreau reveals that Nagra has been increasing investments in its cybersecurity and anti-piracy offerings over the past two years . Furthermore , Nagra has introduced the Security Services Platform , a media protection platform that enables media operators to leverage new opportunities and business models , and manage piracy and cybersecurity risks .
Combined with Nagra ’ s multi-device , multi-network service , device and app protection technologies , forensic marking techniques and a suite of anti-piracy services , the Nagra Security Services Platform provides a security framework for service providers and content owners to protect , mark , monitor and act against pirates to defend their revenues against theft .
For Verimatrix , the company has reaffirmed its partnership with Veygo , a solutions provider of multi-screen video services . The deal will see the integration of the Verimatrix Verspective RT analytics solution within Veygo ’ s Meta _ Video Player . In addition , the Veygo multi-DRM mobile video
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player is also integrated with Verimatrix VideoMark forensic watermarking solution .
Christophe Perier , founder and CEO of Veygo , explains : “ By integrating our realtime analytics with Verspective RT analytics , and adding Verimatrix VideoMark Forensic and Live profiles to our multi-DRM secure video player , we are bringing a best-in-class solution for revenue generation and protection for service providers looking to deliver premium content across multiple networks . Coupled with Verimatrix ’ s MultiRights OTT Plus , we ’ re delighted to deliver a streaming technology and DRM agnostic consistent viewing experience in the fragmented device environment .”
Veygo ’ s Meta _ Video Player is a Softwareas-a-Service ( SaaS ) solution that is equipped with customised and monetisation capabilities with DRM , user engagement and retention in mind . In addition to multiple DRM support and advanced subtitles capabilities , the Meta _ Video Player version 5 features an enhanced real-time analytics dashboard and introduces watermarking support to secure premium VoD and live events .
Verimatrix ’ s Peterka concludes : “ Offering a secure multi-device player that features watermarking and analytics in a single package is clearly an indicator of where the video services market is headed . Video service providers need flexibility and scalability with their infrastructures to deliver compelling content services , while having the robustness of analytics and watermarking to maximise monetisation and revenue .”
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