NEWS & VIEWS
April 2016
nections
categorising data into three quadrants —
“positive”, “neutral” and “negative”.
Content can prevail across any plat-
form, if you deploy the correct cross-media
strategy, suggested Song Jaeheon, execu-
tive director, KBS Content Business, Korea
Broadcasting System (KBS).
Song cited the example of the South
Korean broadcaster’s broadcast of New
Journey to the West, which received 53 mil-
lion hits. Through online comments made
by viewers, the programme was broadcast
several times during peak hours on TV and
posted online where it could be watched
anywhere and anytime. With the advertising
revenue effects, he underlined that content
creators can indeed make money without
traditional linear screens.
“The essence of your content and its
emotional appeal will remain key ingredients
in content creation,” Song concluded.
The transition from SD to HD, and pos-
sibly to 4K/UHD and 8K in the future, is
effecting changes in studio techniques and
ushering in a transition from hardware to
software solutions. How can broadcasters
then keep up with not only these changes in
the media landscape, but also the changes in
viewer expectations and behaviour?
Scheduling rights is central to any strate-
gies broadcasters put forth, said Michel Beke,
SVP product strategy at Belgium company
MediaGeniX. “Scheduling rights need to be
integrated with sales systems to create cam-
paign-based promotion schedules,” he said.
MediaGeniX believes that from a sched-
uling perspective, it is now clear that non-
linear and linear go hand-in-hand, that
is, what is published on the linear sched-
ule influences what is available on the
non-linear schedule. At this year’s sympo-
sium, MediaGeniX highlighted its flagship
WHATS’On solution, which allows broad-
casters to create both linear scheduling
and video-on-demand (VoD) scheduling
workflows.
Channel owners today may have a vision
in mind. More often than not, this vision is
More than 1,000 delegates and participants representing 200 organisations from 56 countries discussed and debated on technologies and issues
impacting Asia’s broadcast industry.
NETWORK. AUDIO. VIDEO. CONTROL.
smart IP live production infrastructure.
Look at IP video core infrastructure with a whole new perspective.
Flip your mind. Monday, April 18, 11:00 am, NAB booth N1822.
Can your system manage? MediaGeniX’s
Michel Beke (left) and Johan Vanmarcke asked
delegates and visitors.
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www.lawo.com
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