14
NEWS & VIEWS
April 2015
2016
Kula making NAB Show debut Imagine Communications charts course for
SAM is showcasing a host of tech-
nologies in 4K/Ultra HD (UHD),
IP, HDR, software/virtualisation
and solutions for monitoring and
workflow.
This includes the new Kula
switcher range, the “most power-
ful production switcher in its class”.
Capable of 4K/1080p/HD and SD in
1M/E and 2M/E versions, Kula can
handle multiple formats, making it
both future-proof and adaptable
for today’s production environ-
ment, says SAM.
Joining Kula is the easily recog-
nisable Kahuna range of switchers,
suitable for larger-scale HD, 4K/
UHD and IP environments. Recent
deployments of Kahuna include
prominent sporting events, includ-
ing the UK’s Moto GP at Silverstone
and the El Clásico football match
between Spanish football
clubs FC Barcelona and Real
Madrid.
SAM is also enabling
the industry’s IP transition
with the new IP-Edge on
display at booth SL1805,
which aims to take com-
plexity away from hybrid
next phase of media industry transformation
and pure IP roll-outs. IP-Edge-
enabled products include routers,
switchers, IQ processing, servers
and playout systems. One of the
first products to be launched in
the IP-Edge family is the IQ Edge
processing solution, developed to
bridge the gap to IP environments
by offering a range of image and
audio processing capabilities in an
integrated package.
SAM is also highlighting its
software-driven platforms via a
range of channel-in-a-box solu-
tions — ICE, ICE IP and ICE SDC.
Coupled with Morpheus, Momen-
tum and SAM’s xFile framework,
these solutions form a pathway to
the future, adds SAM.
powered by Zenium, a cloud-ena-
bled solution that is deployable as
an appliance or in a fully virtualised
environment.
Visitors to booth N2502 can
also experience the depth and
breadth of the integration of 4K/
Ultra HD (UHD) and High Dynamic
Range (HDR) capabilities across
Imagine’s entire networking and
playout platforms, as well as sup-
port for HEVC/H.265 compression
in the Selenio platform.
The Imagine booth is also the
venue for ImagineLIVE Power Ses-
sions, a series of presentations and
interactive discussions featuring
prominent executives and subject
matter experts from Imagine and
its partners and customers from
across the IT, media and entertain-
ment industries.
Imagine Communications’ Platinum IP3
router, which is showcasing capabilities that
align with the Alliance for IP Media Solutions
(AIMS) roadmap.
Ross Video highlighting Smart Production theme
SAM’s new Kula production switcher.
Enhanced Cerebrum fronting
Axon’s line-up at show
Axon is demonstrating its Cere
brum control and monitoring
system, which now includes new
feature enhancements such as
automatic tie-line management
across multiple routers for format
conversion and multi-site opera-
tions. The enhanced Cerebrum is
also offering various new third-
party interface options, includ-
ing support for protocols from
SAM, Imagine Communications,
ClearCom, Trilogy and GVG.
With a broad range of features
and offering support for a wide
range of third-party devices, includ-
ing routers, production switchers,
servers, receiver decoders, multi
viewers and waveform monitors,
Axon says Cerebrum is “perfectly
suited” to complex production
environments, simplifying multi-
device monitoring and control, all
on one easy-to-use interface.
As the broadcast industry be-
gins the transition to IP-based
workflows, Axon is also discussing
its continued work in video and
audio over Ethernet, including
SMPTE S2022-6. At booth N4524,
the Axon team is attempting to
dispel customer confusion about
the adoption of standards and
concerns over the cost of invest-
ment and ownership, by providing
guidance and discussing solutions
Imagine Communications is pre-
senting its latest product advances
and initiatives aimed at assisting
broadcasters and other media
companies through the next phase
of the ongoing modernisation of its
production, playout and distribu-
tion facilities.
These include the Platinum IP3
and VX