Asia Pacific A2P SMS Market – Trends and Forecasts 2016-2022 Asia Pacific A2P SMS Market 2016-2022 | Page 3

• Application to Person ( A2P ) is an emerging messaging type in the mobile world . A2P SMS provides updates related to transactions , authorized info ( secure info ), notifications , reminders , alerts , promotional , enquiry , search , offers , etc . without any deduction .
• The A2P SMS is widely used across all the verticals including BFSI , retail , healthcare , education , utilities & logistics , transport , government , etc .
• A2P SMS is a cost-effective communication tool for end-users to increase their customer base , reach billions of customers , reduce operation costs , lower implementation costs , and improve the brand
Asia Pacific A2P SMS Market – Drivers , Opportunities , Trends , and Forecasts , 2016 – 2022

Market Overview

Market Overview

• Application to Person ( A2P ) is an emerging messaging type in the mobile world . A2P SMS provides updates related to transactions , authorized info ( secure info ), notifications , reminders , alerts , promotional , enquiry , search , offers , etc . without any deduction .

• The A2P SMS is widely used across all the verticals including BFSI , retail , healthcare , education , utilities & logistics , transport , government , etc .

• A2P SMS is a cost-effective communication tool for end-users to increase their customer base , reach billions of customers , reduce operation costs , lower implementation costs , and improve the brand

Asia Pacific A2P SMS Market – Drivers , Opportunities , Trends , and Forecasts , 2016 – 2022

visibility in customer landscape .

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