TokickoftheWine & Dinesection, thegenuine successstorythatisBake‘ nBrew. Sinceopeningin 2009thisbakery, cofeeshop, breakfastandbrunch restauranthasgonefrom strengthtostrength, navigatingthroughincreasinglytoughtimesforthe internationalandespecialyWesterntourism sectorin Pataya. Youmightthinkthatarestaurantselinga broadrangeoffarangdishestoaninternational customerbasewouldneedsomeoutsideguidanceto helpitalong. Ifso, youcouldn’ tbemorewrong.
ThaisTakoandwifeTannarathavebeenshowingWesternfoodindustryprofessionalshereintownthe waytorunaPataya-basedrestaurantbusinesssincedayone. Takohasnobackgroundinfood whatsoever. Hejustlovestoeat. TannaratwastrainedasapastrychefinLondonatLeCordonBleuand theexcelentUFM colegeinBangkok. Soonceyou’ vesampledsomeofherdeliciouscakes, you’ lknow whytheytastesogood.
Butcookingskilsalonearenowherenear enoughtoensuresuccessintheincreasingly competitiverestaurantsectorhereinThailand, andespecialyinPataya. TheThaibaht strengthensasWesterncurenciesstagnate. Expatsandvisitorsaregetinganever shrinkingbitefortheirbaht, withlitlehopeof improvement. SohowdoTakoandTannarat doit?
It’ snotrocketscience. Thoughitmightaswel betomanyrestaurateursintown. Youjust havetogeteverythingright, orasnearas dammit.
Location? Pretygood, onsoiXzyte, closeto thecentreoftownandthebahtbusrunalong soiBuakhao. Admitedly, therearefewifany walk-ins. Buthavingreachedthetippingpoint forgainingnewcustomerslongago, viaword ofmouthandthroughplentyofexposureon socialmedia, thatisnolongeramajorissue. Theyarebusypretymuchalday, everyday, eveninlowseason.
185B SalmonSet-incl. tea / cofee, juice, bread bufet, water