TokickoftheWine & Dinesection , thegenuine successstorythatisBake ‘ nBrew . Sinceopeningin 2009thisbakery , cofeeshop , breakfastandbrunch restauranthasgonefrom strengthtostrength , navigatingthroughincreasinglytoughtimesforthe internationalandespecialyWesterntourism sectorin Pataya . Youmightthinkthatarestaurantselinga broadrangeoffarangdishestoaninternational customerbasewouldneedsomeoutsideguidanceto helpitalong . Ifso , youcouldn ’ tbemorewrong .
ThaisTakoandwifeTannarathavebeenshowingWesternfoodindustryprofessionalshereintownthe waytorunaPataya-basedrestaurantbusinesssincedayone . Takohasnobackgroundinfood whatsoever . Hejustlovestoeat . TannaratwastrainedasapastrychefinLondonatLeCordonBleuand theexcelentUFM colegeinBangkok . Soonceyou ’ vesampledsomeofherdeliciouscakes , you ’ lknow whytheytastesogood .
Butcookingskilsalonearenowherenear enoughtoensuresuccessintheincreasingly competitiverestaurantsectorhereinThailand , andespecialyinPataya . TheThaibaht strengthensasWesterncurenciesstagnate . Expatsandvisitorsaregetinganever shrinkingbitefortheirbaht , withlitlehopeof improvement . SohowdoTakoandTannarat doit ?
It ’ snotrocketscience . Thoughitmightaswel betomanyrestaurateursintown . Youjust havetogeteverythingright , orasnearas dammit .
Location ? Pretygood , onsoiXzyte , closeto thecentreoftownandthebahtbusrunalong soiBuakhao . Admitedly , therearefewifany walk-ins . Buthavingreachedthetippingpoint forgainingnewcustomerslongago , viaword ofmouthandthroughplentyofexposureon socialmedia , thatisnolongeramajorissue . Theyarebusypretymuchalday , everyday , eveninlowseason .
185B SalmonSet-incl . tea / cofee , juice , bread bufet , water