Ther
e ar
e now mor
e peopl
e usi
ng Si
na Wei
bo, t
he Chi
nese mi
cr
o-
bl
oggi
ng
pl
at
f
or
m, t
han t
her
e ar
e usi
ng Twi
t
t
er
. Accor
di
ng t
o t
he Chi
nese
company'
s f
i
r
st quar
t
er r
esul
t
s, i
t has 340 mi
l
l
i
on act
i
ve mont
hl
y user
s,
30% up on t
he pr
evi
ous year
. About 154 mi
l
l
i
on peopl
e use t
he si
t
e dai
l
y,
91% of whom access i
t vi
a mobi
l
e.
By compar
i
son, Twi
t
t
er
, whi
ch i
s bl
ocked i
n Chi
na, has ar
ound 328 mi
l
l
i
on
act
i
ve mont
hl
y user
s.
"
Our r
el
ent
l
ess f
ocus t
o bui
l
d t
he best soci
al medi
a
exper
i
ence i
n Chi
na i
s r
ef
l
ect
ed i
n Wei
bo'
s st
r
ong per
f
or
mance,
" Gaof
ei
Wang, Wei
bo chi
ef execut
i
ve, sai
d i
n a st
at
ement
.
"
Looki
ng ahead, we cont
i
nue t
o see st
r
ong moment
um, as we f
ur
t
her
opt
i
mi
se Wei
bo t
o shar
e, di
scover and consume i
nf
or
mat
i
on, especi
al
l
y f
or
t
he mobi
l
e, soci
al and vi
deo envi
r
onment
.
"
Pref
erred pl
at
f
orm
Chi
na has an est
i
mat
ed 731 mi
l
l
i
on web user
s, mor
e t
han 90% of whom
can access t
he i
nt
er
net vi
a a smar
t
phone, accor
di
ng t
o t
he Chi
na I
nt
er
net
Net
wor
k I
nf
or
mat
i
on Cent
r
e.
Si
na Wei
bo i
s t
he most popul
ar of Chi
na'
s mi
cr
o-
bl
oggi
ng ser
vi
ces, and i
t
i
s t
he pr
ef
er
r
ed pl
at
f
or
m f
or most mai
nl
and Chi
nese newspaper
s and TV
st
at
i
ons, whi
ch have mi
l
l
i
ons of f
ol
l
ower
s.
Last year
, seei
ng how popul
ar l
i
ve st
r
eami
ng vi
deo was becomi
ng, Si
na
Wei
bo l
aunched i
t
s own l
i
ve st
r
eami
ng app, Yi
zhi
bo, ni
cknamed "
Yi
"
.