Asia After Dark January 2018 January 2018 | Page 11

T o k i c k of f t he Wi ne & Di ne s ec t i on, t he genui ne s ucc es s s t or y t hat i s Bak e ‘ n Br ew. Si nc e openi ng i n 2009 t hi s bak er y , c of f ee s hop, br eak f as t and br unc h r es t aur ant has gone f r om s t r engt h t o s t r engt h, nav i gat i ng t hr ough i nc r eas i ngl y t ough t i mes f or t he i nt er nat i onal and es pec i al l y Wes t er n t our i s m s ec t or i n Pat t ay a. You mi ght t hi nk t hat a r es t aur ant s el l i ng a br oad r ange of f ar ang di s hes t o an i nt er nat i onal c ust omer bas e woul d need s ome out s i de gui danc e t o hel p i t al ong. I f s o, y ou c oul dn’ t be mor e wr ong. Thai s T ak o and wi f e T annar at hav e been s howi ng Wes t er n f ood i ndus t r y pr of es s i onal s her e i n t own t he way t o r un a Pat t ay a- bas ed r es t aur ant bus i nes s s i nc e day one. T ak o has no bac k gr ound i n f ood what s oev er . He j us t l ov es t o eat . T annar at was t r ai ned as a pas t r y c hef i n London at Le Cor don Bl eu and t he ex c el l ent UFM c ol l ege i n Bangk ok . So onc e y ou’ v e s ampl ed s ome of her del i c i ous c ak es , y ou’ l l k now why t hey t as t e s o good. But c ook i ng s k i l l s al one ar e nowher e near enough t o ens ur e s uc c es s i n t he i nc r eas i ngl y c ompet i t i v e r es t aur ant s ec t or her e i n Thai l and, and es pec i al l y i n Pat t ay a. The Thai baht s t r engt hens as Wes t er n c ur r enc i es s t agnat e. Ex pat s and v i s i t or s ar e get t i ng an ev er s hr i nk i ng bi t e f or t hei r baht , wi t h l i t t l e hope of i mpr ov ement . So how do T ak o and T annar at do i t ? I t ’ s not r oc k et s c i enc e. Though i t mi ght as wel l be t o many r es t aur at eur s i n t own. You j us t hav e t o get ev er y t hi ng r i ght , or as near as dammi t . Loc at i on? Pr et t y good, on s oi Xz y t e, c l os e t o t he c ent r e of t own and t he baht bus r un al ong s oi Buak hao. Admi t t edl y , t her e ar e f ew i f any wal k - i ns . But hav i ng r eac hed t he t i ppi ng poi nt f or gai ni ng new c us t omer s l ong ago, v i a wor d of mout h and t hr ough pl ent y of ex pos ur e on s oci al medi a, t hat i s no l onger a maj or i s s ue. They ar e bus y pr et t y muc h al l day , ev er y day , ev en i n l ow s eas on. 185B Sal mon S et - i ncl . t ea/cof f ee, j ui ce, bread buf f et , wat er