ASH Clinical News January 2016 | Page 53

FEATURE mobile app, most expressed a lack of interest in these types of apps, a concern about the apps collecting their personal data, and cost. Of note, according to the authors, was the widespread belief among users that they should “get something for nothing,” as most respondents indicated they would not pay anything for a health app. Payment was not equated with security, however, as users’ trust in the accuracy and data safety of apps was generally high among all respondents. So, once physicians and developers have a better idea of who the audience for health apps is, what can they do with that information? For one, it can aid in targeting mobile health-care apps to a specific community. something to help manage his pain, as Dr. Shah told ASH Clinical News. “The ability to see what symptoms are occurring and what interventions ar P