ASH BUS 402 Entire Course ASH BUS 402 Week 5 Assignment Final Case Study and

ASH BUS 402 Week 5 Assignment Final
Case Study and Strategic Plan Starbucks
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Read the Starbucks’ Global Quest 2006: Is the Best Yet to Come? case provided in the
Course Materials section of your course shell. From the perspective of an executive
with the firm, prepare a ten- to twelve- page, three-year strategic management
proposal to Starbuck’s managing board of directors. Your proposal must be future-
oriented and include an economic assessment, marketing assessment plan, a
financial plan, an organizational structure recommendation, and supporting
rationale. Use non-course materials to support your contentions and incorporate
pro-rata financial statements and supporting documentation. Use APA style and
submit your proposal to the instructor by the last day of class.
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