ASEAN Life Vol 2 April 2016 | Page 27

ASEAN YOUTH ORGANIZATION ASEAN Youth Organization (A.Y.O.) started from an online portal created by a Thai student, Jirapat Khuanson, on August 13, 2011. At first it was just a site aimed to help Thai students improve their English language proficiency in preparation for the launch of the ASEAN Community in 2015. From being an ASEAN Community Page, the site blossomed into the ASEAN Youth Organization. With its growth spurt, it needed site managers and now has capable administrators as Hareez Haiqal from Malaysia and Laurence Alaras from the Philippines. The interest in the site continues to grow, and several ASEAN youths from all over, not just in the region, currently contribute interesting content. All of them share one common interest – ASEAN Community Integration. A.Y.O. members know the importance of social media in connecting with ASEAN youths in the region and across the globe, and in expanding their audience network to create a stronger bond among friends and followers. Fondly, they called each other ASEANers. Since 2013, the organization has had more than 40 representatives who actively take charge of posting and updating web content. One of A.Y.O.'s biggest milestones is the official endorsement from the ASEAN Secretariat, due to the high and active web traffic that A.Y.O.'s site has received. With this recognition, the group has maintained its focus to disseminate information about the ASEAN Community 2015. More focused undertaking From being a site where friends can collaborate, A.Y.O.'s website is now a more focused undertaking that's centered on the ASEAN Community. Senjaya Mulia, an Indonesian administrator of A.Y.O. put forth the idea to turn the group into a real objective-based organization. The aim is to use ASEAN Community 2015 as the platform to promote better understanding not only among the countries that comprise the ASEAN but other communities as well. Senjaya Mulia's idea, which was concurred by the rest of the A.Y.O. administrators, led to the establishment of a legitimate organization among interested nations, not only within the region but outside the region as well. In 2014, Vanna Hay, a Cambodian student staying in Japan, organized a meeting for all ASEAN youth representatives. The result was a unified declaration for the official establishment of ASEAN Community Organization, with Vanna Hay as president and Senjaya Mulia as the vice president [