Ascott Living April - June 2015 | Page 4

Welcome

Willkomen, bienvenue, huan ying, to a new-look Ascott Living

The Ascott Limited
www.the-ascott.com

senior Vice President Brand & Marketing
Anthony Khoo
Editorial Advisors
Vice President Marketing communications
Philomena Ang
senior Executive Marketing communications
Yip Min-ting
The views and opinions expressed or implied in
ASCOTT LIVING do not necessarily reflect those of The
Ascott Limited or Novus Media Solutions, its directors
or editorial staff. All information correct at time of
going to print. MCI (P) 124/11/2014. Malaysia KDN
PPS1171/11/2012(022883).

Published by Novus Asia
chief Executive officer Simon Cholmeley
Editor Luke Clark
Assistant Editor Alison Marshall
senior Writer Daniel Seifert
staff Writer Sarah Liu
creative Director Richard MacLean
Art Director Bessy Kim
Photo Editor Haryati Mahmood
Junior Designer Erika Wong
creative services Manager Kwan Gek Lian
Production Manager Pearlyn Kwan
Contributors
Maya Beus, Ching, Antoine
Corbineau, Gavin Goo, Ed Peters
Novus Asia
20 Maxwell Road
#12-01 Maxwell House
Singapore 069113
Tel: [phone]

Published quarterly by Novus Media Solutions Pte Ltd,
Company Number: 200920797Z © 2014 Novus Media
Novus Media Solutions Pte Ltd. All rights reserved.
Reproduction in any manner in whole or part in English
or other languages is prohibited. Protection secured
under the International and Pan-American copyright
conventions.
All Ascott logos © 2015 Ascott, Citadines and Somerset
logos are trademarks of Ascott, used under licence.
All rights reserved. Printed by Times Printers Pte Ltd,
16 Tuas Avenue 5, Singapore 639340. Times Printers
Licence Number: L027/08/2014 Singapore.

02 Ascott LIVING

From the sumptuous close-up of a table brimming
with delicacies, to hand-drawn maps of Vietnam
and a fresh infographic style – Ascott Living
magazine, as you’ll notice, has been given a lifestyle
makeover. As has the brand itself. Like an elephant
stands on its sturdy legs, Ascott now stands on
four pillars of hospitality and lifestyle: culture,
gastronomy, local and wellness. The latter is the golden thread running
through this issue. To really get to know a culture, learn what the man in
the street eats and drinks every day – so start with its café scene, on page
28. If you’ve still got an appetite for more, dive into a cultural bowl from
Marseille on page 8.
Or why not delve into the reading material that has turned an entire
nation into a powerhouse of graphic art? Join Tintin and step into the
Belgian Comic Strip Center on page 24. Even architecture, “the mother
art”, can radiate a nation’s heart and soul. Don’t believe us? Turn to
page 6 and learn that Singaporeans are so food-obsessed, they’ve even
nicknamed a landmark after a pungent local fruit.
Whether you’ve got four hours or 24, you can delve into a country’s
culture, as we’ll show you on page 9.
Sometimes other ingredients go into the melting pot to give a city
its true cultural flavour. Kick off with one of the most densely populated
places on earth; add an insatiable hunger for business, a 24-hour I’llsleep-