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Women in Aviation
Vicky Tsui
Vice President - Sales & Marketing / Customer Service
Amber Aviation Limited
What is your academic background?
I graduated from City University of Hong Kong, majoring in Public
Administration and Management. After accumulated 10 years of work
experience in sales & marketing in business aviation, I am now currently
studying for an EMBA at Peking University under the Guanghua School of
Management, to better equip myself for more challenges and
opportunities. I have decided to go back to school to strengthen my
knowledge of management and further develop my horizons.
What inspired you to work in aviation?
By the time I started my aviation career in 2006, it was still the very early stages of business aviation development in Asia. I was
deeply attracted by this industry though as there were a lot of uncertainties and challenges; I met different clients, suppliers, business
partners every day; and had to provide highly customised solutions to fulfil clients’ needs. This greatly inspired my interest in this
work, its potential, and forced me to get use to the industry fast. My aspirations and passion for this industry never stops.
Have you faced any challenges as a woman in aviation?
Working women have their own unique labels in the workplace, especially in aviation where most of the technical position are
male-dominated. Female leaders therefore face certain challenges. A few years ago, I had the chance to visit a potential client alone
in China. When I came into the meeting room, I didn’ t expect that there would be 8 or 9 men from the client sitting there and I was
the only woman represented my employer for this important business discussion. The difficulty and challenge before me that day
was to convince all those men to choose our service and have them to trust me – a woman. This was especially hard due to the
strong, unfair treatment between men and women when it comes to business in the Chinese mind set. I could see the doubt in their
eyes. However, I calmed myself down quickly and treated it as usual by providing a good service proposal, answering their questions
professionally one by one and it all came to a very good result at the end.
Do you have any advice for women looking to pursue a
career in aviation in Asia?
Women by nature are more caring, patient and good at
communications. This gives us some advantages for careers in
cabin service, financial management and human resources I feel. I
am glad to see that more women are engaged in business
aviation nowadays and in all aspects of the industry. I encourage
more females to join us and to shine on stage!
Please explain a day in the life of your current role.
There are a number of functions that I am currently responsible for:
A. Business Development: focusing on business grow to
make sure Amber gains its market share. This entails meeting
with potential clients to seek business opportunities and to
provide highly personalised solutions for each client which
address their situationally differences.
B. Customer Service: monitoring and training the CS team to make sure that clients are satisfied on every trip. I always
want my team to deliver more than expected. Whether sales go up or down, service quality must stay the same forever.
C. Branding: promoting Amber’ s brand, its digital experience & marketing campaigns to make sure we engage with the
right customers, and to make sure we deliver a consistent and unmatched level of personalisation and operational
excellence. If people see an intrinsic value in our brand, they w