ASAP Wayanad NEWS LETTER ASAP WAYANAD NEWSLETTER JULY EDITION | Page 17

beneficial relationships that will provide the potential for big new opportunities in the future. Everything done in a business must be customer focused and the first step to being customer focused is getting to know the customer. The second step is remembering that all that is done is for the customer.

Personal Branding and Reputation: The primary opinion about an entrepreneur, as gleaned from physical and online presence, professional reputation, circle of influence and the trust among peers, followers, customers, employers and general public is an important factor which decides the success of his program.

Financial Management: Knowing how to manage and grow finance is key to success both in business and in personal life. It’s important to learn practical techniques that will help to increase the income and re-invest in the right strategies to keep the business growing. Watching the expenditure is as important as watching sales and deserves just as much attention in a business. The lifeblood of any business enterprise is its cash flow. When this 'lifeblood' is cut off for whatever reason, survival becomes a big struggle.

Marketing & Be a self-Promoter: Use every possible opportunity to create awareness about the business, product and services. These opportunities can be those created by the entrepreneur, such as inviting current and potential customers to visit the premises or to sample the products and services, or they can be those created by others such as taking part in seminars and conferences related to industry or products. Self-promotion is one of the most beneficial, yet most underutilized, marketing tools that the majority of new business owners have at their immediate disposal.

Entrepreneurship is an essential part of a nation’s ability to succeed in an ever-changing and increasingly competitive global market place. Successful entrepreneurs have great ideas that are unique, different and useful for the potential customers. Transforming those ideas into actions and availing its benefits and profit is the ultimate output of Entrepreneurship while providing satisfactory products and services to the customers.

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