We need a competitive cable market, and for an
For the most part – and a very big positive part
Aussie with deep pockets to establish an online
platform that equals the standards available in the
US.
In some ways we have progressed as quickly as
the international markets.
– I believe the internet has created a pressure cooker
of creativity, forcing TV writers and producers to
compete with the limitless voices online. The
contest to exclusively capture your eyeballs has
delivered a diverse range of exciting TV and online
We aren’t completely ignoring the Internet
wave here in Australia. Australian networks have
well and truly married themselves to social media
and with that the succession of Social TV.
Live events like The Voice and X-Factor force
series.
In the past five years we have witnessed TV
reach new heights. Gems like Breaking Bad, True
Detective, Mad Men and Game of Thrones are a
result of the need to create gripping series that build
us to tune in to a specified timeslot and tweet
alongside the action. Social TV has become a big
part of Australian TV. Whether we’re watching My
Kitchen Rules or The Australian Open, we are
encouraged to join in the conversation on Twitter,
loyal audiences. And who can ignore the smash hits
Netflix have been producing, House of Cards and
Orange is the New Black – proving TV is not only
getting better but it is now coming in all shapes and
sizes.
Facebook or the network’s own platform.
I was lucky enough to engage with Digital
producers on my last trip to America and witness
the construction of Independent Online Channels.
Seeing what the future holds in the US was
incredibly exciting – I can only hope that we catch
up and make our own future here, soon. Or, maybe
we can have a geo-block free zone for a month so
we can indulge in all their great online series!
On the whole I think the Internet has made TV
better, despite our current situation in Australia.
Whether or not the Internet eventually kills TV is
yet to be seen. I can imagine a world that gets all of
its entertainment and news online, leaving the TV
redundant. But that hasn’t happened just yet, so for
The popularity and conservative budgets of
unscripted shows have allowed Australian TV
networks to keep their heads above water, but at the
same time it has given way to a boom and
dependence on reality series, to attract strong
audiences and in turn advertisers.
The rapid increase in quality of content cannot
be ignored.
now I’m sticking with the Internet being a friendly
rival, egging TV on to be the best it’s ever been.
This is one of my favourite topics, so you can
always find me on social media and join the
conversation with me!
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