ART&TUR E-Magazine 2016 nr 2 | Page 9

During four consecutive days, ART&TUR helped to promote the city that hosted the event, Vila Nova de Gaia, with several public free activities, such as lectures from well-known cinema&tourism Keynote Speakers, workshops with Oscar awarded Directors, national and international Film Producers, just to mention a few. Effectively, ART&TUR is becoming one of the biggest film&tourism exhibitions worldwide that is attracting, each year, more and more films. This proves that ART&TUR is being recognized internationally as an effective vehicle for tourism marketing, particularly in brand enhancement and brand activation of participant entities. This year we can ensure that the Festival was a success. We had the honour to receive the Oscar awarded Polish producer Zbigniew Zmudzki, who witnessed the lively atmosphere experienced during ART&TUR and confessed his enchantment, his intention to return and above all, his recommendation. ART&TUR is, in fact, unique! It is with a sense of mission accomplished in relation to this year’s edition, and already projecting the 2017 one, that we have organized this E-MAGAZINE that highlights the main moments of ART&TUR2016. One of the novelties of this this year’s edition was the Destination Experiences Sessions dedicated to genuinely experience the destinations through image, sound and food&wine.. Chile, Uruguay and South Africa were the destinations invited to create a genuine atmosphere and to transport the audience through a sensorial voyage using three senses: vision, smell and taste.