KPT / JPT( R3 / 0323 / 6 / 0039) 01 / 30- MQA / SWA0104

3 years February, July and October

RM41,760 Malaysian student

RM48,480 International student 2025 fees per year

A degree for today’ s media world.

This specialist course addresses the growing demand for graduates with new and diverse skills in communication, and a critical understanding of how the internet and digital media influences our lives.

You’ ll build the skills needed to research and analyse the political, social, economic and cultural implications of digital technologies and industries, as well as the ability to design and manage the use of digital technologies to solve social problems.

When you graduate, you’ ll be prepared for professional environments where the production and distribution of digital media content are integral to the workplace.

Course structure

A CORE DIGITAL MEDIA STUDIES COMPONENT These units provide you with a firm grasp of digital communication practice and research. You’ ll learn about the history of the internet and the workings of social media platforms. You’ ll learn how to construct and analyse digital objects such as memes, and how to design and execute a digital media research project.

• Media and global mobility

• Digital culture and society

• Human-computer interaction

• Digital media and social change

• Digital media policy and governance

• Research methods in the social sciences

• Digital Asia research project

• Political economy of digital media.

A COMPONENT THAT PROVIDES STRONG FUNDAMENTALS IN COMMUNICATION AND MEDIA STUDIES In these units you’ ll learn about key concepts and developments in media studies generally. The inclusion of this stream ensures that you’ ll graduate with knowledge of how pre-digital and digital media systems are distinct from one another.

• Media studies

• Communication technologies and practices

• Contemporary media theory

• Social media and communication campaign.

A PROFESSIONAL PRACTICE COMPONENT THAT PROVIDES OPPORTUNITIES TO APPLY YOUR KNOWLEDGE TO WORKPLACE SITUATIONS This stream allows you to apply your knowledge of digital and non-digital media systems to real-world situations calling for teamwork, policy design and advanced oral communication skills. You’ ll also gain valuable work experience by applying for an internship through our extensive network of industry partners.

• Transforming community: Project design and public relations for social campaigns

• Task force: Responding to global challenges

• A world in crisis: Multilevel responses to global emergencies

• Workplace learning internship.

EIGHT ELECTIVE UNITS FROM ANY SCHOOL

SCAN HERE TO LEARN MORE ABOUT EACH UNIT.

Work integrated learning

CAREER PATHS This course equips you with a skill set and knowledge that is futureoriented and adaptable to a wide range of industries, including heavy industries, media industries, service industries, as well as those involving fast-moving consumer goods. You’ ll gain a blend of organisational, technical, communication and research skills that are especially suited to senior positions in the following areas:

• public relations

• corporate communications

• marketing and advertising

• policy development

• human relations and management

• research

• editing and writing.

Enhance your degree

Studying a double degree is a great way to gain a complementary skill set and expand your employability. Combine this course with the Bachelor of Business and Commerce to gain an edge in the competitive world of digital media and business.

This is what the course will look like

YEAR 1 Semester 1

Semester 2

Fundamentals in communication and media studies

Fundamentals in communication and media studies

Digital media core Free elective Free elective

Digital media core Free elective Free elective

YEAR 2 Semester 1 Digital media core Digital media core Professional practice Free elective

Semester 2

Fundamentals in communication and media studies

Digital media core Digital media core

Fundamentals in communication and media studies

Free elective

Semester 2 Digital media core Professional practice Free elective Free elective

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