ARTiculAction Art Review - Special Issuue Aug. 2016 | Page 68

ICUL CTION
C

o

n

t

e

m

p

o

r

a

r

y

A

r

t

R

e

v

i

e

Dalia Smayze

w

S tanley Shoemaker
Lives and works in Dallas, USA

S

We live in a world made
from visual contents, the

streets are flooded with
advertisements telling the viewer
what is the ideal merchandise,
what is beautiful and what is
socially acceptable, photography
as a medium lets people see the
ideal world through the lens. As
spanish photographer Joan
Fontcuberta said, " Every
photograph is a fiction with
pretensions to truth. Despite
everything that we have been
inculcated, all that we believe,
photography always lies; it lies
instinctively, lies because its
nature does not allow it to do
anything else."

16

So, this portfolio is a reminder of
all the things photography can do
as a tool to provide a different
perspective on our own society. It
distorts and manipulates reality
inciting the viewer to see beyond
the image.
Perception is the ideal word to
describe this body of work, the
viewer will know and discover
that photography is not about
reality, its about making your
own reality by manipulating every
image. The idea itself surpasses
the image and creates a whole
new way of communication.

Stanley Shoemaker