prospects to sites and converting them into buyers. This is why article writing,
submissions and publications are also getting popular.
There are already many tools that people can use to make the process of distributing
their articles more easily. Though this is invaluable in getting the contents more
exposure, which is only half of the story.
Let us take a look first at the common mistakes that some people make before
submitting their contents to article directories:
1. Confusing the reason to promote the articles with the reason to write them.
In article writing, there are three key benefits why you are promoting them;
branding, lead generation and promotion, which are all part of your optimization
efforts.
But there is only one reason why you write an article, and that is to inform your
audience. If the article is not focused on this primary and most important
purpose, it will fail to achieve the three promotion benefits because no one will be
interested in reading them.
You need to figure out first how to get people to read what is in your article, then
make them click on your resource box. You can achieve this by producing better
contents.
2. Failing to maximize the promotional opportunities of article marketing.
You may know already that your articles can help you generate additional links
back to your site. But do you know that you can get more visitors and better
search engine results from that same articles?
Mention keywords at strategic places. Just be sure not to overdo them. Some are
even using anchor texts which is also an effective method. But it is important to
know that majority of the directories are not able to support this.
Remember that is not only about the links back to your site. Part of doing well in
your article marketing is getting picked up by publishers with a large number of
audiences and gaining the ability of leveraging other brands because of the
quality of your work. Better search engine results also are great benefits.
But these things do not put much money in your pocket. There are other factors
that can turn your article marketing efforts into an opportunity that can boost your
earnings. Not just increase the number of visitors to your site.
- 13 -