Art Chowder March | April 2018, Issue 14 | Page 54

T
hrough his sheer driving
force and patience, Max and
his band Nu Jack City began
to get bookings to play their
shows at The Reserve. It
soon became obvious, due
to the immense popularity of
their performances, that this
combination was showing
great promise and potential
as a winning formula for both
the club and for Max and
his band. Four months ago,
owner Tom and Max agreed
to join forces, giving the
nightclub a solidly defined
identity. Together, they have
created the region’s only truly
dedicated soul music venue,
featuring Nu Jack City as
the House Of Soul’s resident
musical attraction.
54
The initial high interest
and response by our
community has been rapid
and remarkable, with many
fully sold (dare I say souled?)
out evenings around the
Christmas holiday period,
New Year’s Eve, and
Valentine’s Day.
This impact has not only
encouraged and enlightened
a new partnership, but also
has deeply touched Max
Daniels personally. As a
passionate advocate of
community involvement and
togetherness, Max would
love to see and promote more
“Unity in the community
through music.” It seems to
be working, and working
extremely well.
ART CHOWDER MAGAZINE
Indeed, classic soul music is
causing much interest within
our music community,
simply because of its
refreshing departure from
the norm. Mention names
like Stevie Wonder, Smokey
Robinson, The Four Tops,
Supremes and scores of
timeless hits by Motown
artists and you’ve already
got a flavor of the single-
minded musical mission of
House Of Soul.