2 MTMPP 2025 / 26 Marketing Plan June 6, 2025
At the top of New England is Maine’ s Aroostook County; a place one may simply just be.
It is here that a vast region with a spectacularly diverse landscape keeps hidden natural wonders and beauty in all seasons. Vistas of rolling farmland collide against the forests and hundreds of lakes, rivers, and streams – creating a region beloved by history buffs, outdoorsmen and women, wildlife enthusiasts, and families.
An estimated 300,200 travelers visited Aroostook County in 2023 / 2024, a destination known for the best off-road trail system, winter sports centers, paddling, and melting pot of colorful cultural traditions.
Aroostook County Tourism( ACT) is refining the way visitors find inspiration to travel. VisitAroostook. com will include more of the shops, inns, and destinations visitors expect to find in a mobile-first design that leverages the power of AI aggregation. Changes to social media put a higher emphasis on vertical format video and the attention span of viewers continues to decrease. ACT will repurpose strong social content to be embedded into articles and website landing pages to a new audience through new formats. Border tensions with The County’ s top international market for visitors( Canada) are at an all-time high, changes in ownership have come to major winter sports centers, and the largest investment in transportation infrastructure to The County has broken ground at Presque Isle International Airport. The Maine Office of Tourism( MOT) is empowering rural tourism by increasing the funding cap on the MTMPP Regional Grant Program by $ 50,000 for the 2025 / 26 grant period. This results in ACT growing the advertising budget from $ 130,000 in 2019 / 2020 to $ 338,610 in 2025 / 26.
Visitors experiencing an advertisement or reading content from ACT will feel wild adventures down the Meduxnekeag River, feel the wind in their hair atop the reconstructed Deboullie fire tower, and the amazement of stepping into the towering Musee Culturel Du Mont Carmel. We are inviting the whole family to the Crown of Maine to enjoy classics like ice cream at Houlton Farms Dairy and skipping stones on Pleasant Lake, but reminding them to always look forward to the drumbeat of the Mawiomi of Tribes and dancing down Sweden Street on Thursday nights in Caribou. ACT’ s content will stand the test of time and give visitors the taste and feel they need to inspire a wanderlust for Aroostook.