GOALS
4 MTMPP 2024 / 25 Marketing Plan May 23 , 2023
GOALS
1 . Expand the marketing area to reach Halifax , Nova Scotia a . Expand the ‘ always-on marketing channels ’ to expand from Fredericton to Halifax geographically . b . Expand content types for border crossing , currency exchange , and recreational trail vehicle registrations or licenses . c . Identify a second print magazine partner for advertorial placement .
2 . Increase stakeholder engagement . a . Recognize the ‘ Best of the Best ’ b . Create a press room and stakeholder area of www . visitaroostook . com c . Create business cards to activate existing businesses to create user-generated business listings , deals , and events on www . visitaroostook . com
3 . Increase ATV tourism to Maine ’ s Aroostook County a . Design , print , and distribute an ATV map b . Increase photo and video files of the activity c . Write an article and itinerary , outlining the experience d . Win two quality unpaid article mentions by the media