Arlington Comprehensive Plan Update Adopted 3-17-2015

Destination Hotel And Convention Space Purpose Build a full-service, destination hotel and expand the city’s available conference space in the Entertainment District. Importance The city is home to a number of recreational and tourism amenities and providing a destination hotel and additional conference and convention space will leverage these assets and help attract world-class events. These additional amenities will not only help the Entertainment District be a primary business district but also increase Arlington’s presence nationally and internationally. Once the city identifies a reputable full-size hotel brand who can secure financing in a tight credit market, a destination hotel and convention space will increase revenue for the city, and is an opportunity for job creation. Strategic Steps to Accomplishment • Foster strong public/private partnerships • Proactive marketing and outreach campaign • Incentive/funding package for proposed development pl following mechanisms will help translate the Comprehensive Plan’s strategies and actions into implementable measures. 40

Arlington Comprehensive Plan Update Adopted 3-17-2015 | Page 46