DANI ROCHE The Babaton Girl Boss
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How did you get your start in this huge industry, what inspired you to become an entrepreneur so young? I got my start through fashion blogging and communities such as Lookbook. nu way back in 2008, and from there I realized this desire to start a business. My first business was selling clothes online— vintage clothes and clothing that I had sewn and designed in my basement with my business partner at the time. From there it progressed into starting a business called Kastor & Pollux.
How did you come up with your name for the brand / agency? When I was in high school, my old business partner and I looked super similar— our friends would mistake us for each other all the time. When we started Kastor & Pollux we wanted a name that paid tribute to that. Since Castor & Pollux are the Gemini twins we went with it and changed the C to a K because I liked the way it looked typographically.
What do you like most about being your own boss and about the ' Kastor & Pollux ' environment? I really like the fact that I can work with my friends. in a very transparent, open environment.
What’ s the biggest challenge in running your own business? Something that I never thought that I ' d like doing the business aspect of of the firm. The challenge is finding a smart, happy medium between my instinct and what I think is actually a logical way to solve a problem.
What are three things we can always find in your bag? My laptop, which doubles as a phone charger, a granola bar since I’ m always hungry and last but not least my makeup bag.
What is one piece of advise you’ d like to give young creatives? Try everything at once and don’ t be afraid of doing something that’ s embarrassing or stupid. It’ s so important to try new things and know what your weaknesses are and then try to pinpoint them so you can improve.
Name five things you cant live without: 1. Coffee 2. Tinder. 3. Babaton Sweater 4. Wacom Tablet 5. Mint chocolate
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