Aritzia The Book AritziaBook | Page 64

We develop our own brands, treat- ing each one as an independent label with its own creative team and aes- thetic. As a group, they have quite a few things in common: simplicity, a focus on fit and an in the moment- point-of-view. We sweat the details. It's why we search for the best mills and factories around the world. It's why we consider (and re-consider), every seam, every button and every pleat. It's why our clothes look and feel so good. We round out our mix with other brands we love and trust . Ones who obsess about their legacy as much as we do. 64 OUR STYLE