Arctic Cat Cup Magazine English Edition Issue 4 2013 | Page 7

Under the management of Johan
Olofsson, Arctic Cat Cup has become famous for an extremely good
race track and to be an snowmobile event in absolute world class.
What´s his recipe?

progress. Arctic Cat Cup has always been a
test site and a gathering place for snowcross.
Partly because it´s the season starter and
partly because we have the largest amount of
drivers here. We started with 150 gold helmet
here for some years ago and now we want to
take a step further to develop youth racing
even more, says Johan.

- To start with, you always has to put your
main focus in creating an extraordinary snowcross competition. That´s the reason we´re all
here. And that´s why it´s always must be our
main priority. It doesn´t matter if everything
else works, but if the competition sucks then
the whole event will suck, says Johan Olofsson
Event Manager at Arctic Cat Cup.

- The last important piece is simpel: You must
have fun! If it´s not fun all these fantastic
people will stop sacrifice their precious spare
time to the event. Yes it´s hard work, Yes
sometimes it´s ungrateful. But as long as you
have a good time doing it, it´s worth it.

- If you want to create a good competition
you´ll need a great staff. Arctic Cat Cup´s
main staff consists of former snowcross

BOSS

Gräfsåsen´s snowcross stadium is a classic
ground in snowcross. But it´s future doesn´t
look that bright.
- Our activity here at Gräfsåsen operates on
a contract that renews one year at a time. We
don´t have enough electricity and we´re not
allowed to make our own well of water. Power,
water and a snowcat are what we need to keep
our snowcross track to a minimum standard.
To make our operation successful in Östersund we have to come to an understanding
with the City of Östersund where we can create
the snowcross stadium of the future.

When everything around the snowcross competition is at top you can start to concentrate
on the audiens. Creating an area with good
overview of the track, easy access to food and
beverages and an intresting sideshow. Logistics also has to run smooth.

- We´re not into this for the money. Everyone
who is working in this event does it for nonprofit reasons. We think it´s good to contribute to the snowcross sport. And we´re having
a good time despite that some people are working against us. It´s good to feel that despite
that, we can arrange an event in the middle of
nowhere, in the chilling cold winds and still
manage to get an audience of 3 000 people to
pay to see it.

- When the needs of drivers, teams and spectators has been taking care of. You also have
make