Furthermore , megaplex cinema complexes coupled with food courts and urban family entertainment centres have all emerged as major attractors . In Gateway these pure entertainment venues have been centralised at the upper-most level creating a central focal point which effectively draws people through the malls upwards and then allows them , thereafter , to filter down thereby discovering opportunities for shopping along the return journey .
Gateway ’ s megaplex has 18 stadium style seating auditoria which sit above the 12,000m 2
“ Family Entertainment Centre ” ( FEC ) with a jungle themed indoor amusement park , a 600-seat Food Court and an MTN Sciencentre where children and adults are able to play with scientific equipment in what is now being called “ edutainment ”.
The Power of Youth Culture Gateway is clearly a centre aimed at all sectors of the demographic consumer pool . However , the youth market is recognised globally as the major force in determining where families shop and which brands are purchased . In keeping with
74 Gateway