parametric model ensuring that the geometric relationships that provide the smooth curvature and geometric rigour facilitating fabrication are maintained .
Tellier added , “ We were able to accommodate and review any geometric or material changes and assess their impact almost instantaneously . The flexibility of our design process was a key factor in our contribution to the Jewel , which is much more than a building , it is a work of art .”
Branding The name origination , logo and wordmark were done by Boogertman + Partners graphics team led by Liesl Niemand , Senior Graphic Designer and Judith Jurgens , Architectural Team Leader .
According to Judith , the advantage of the architectural team working alongside the branding team is the integration of the core architectural concepts into the brand output . Continuing this understanding and working together as one
618 The Marc