Architect and Builder Retail Retrospective | Page 217

create an environment for shopping , business , entertainment and relaxation that will compare with the best in the world and that will guarantee that Bloemfontein will be a popular destination in the future , especially during the 2010 FIFA World Cup . This phase was completed by the end of 2007 .
Achievements The success of the centre was already evident before completion when it was awarded the Golden Arrow Award from the Professional Management Review ( PMR ) for its contribution to the growth and development of the region .
Apart from the jobs provided during the construction phase , it also provides more than 2000 permanent jobs . The ripple effect has also been evident since the opening of the new Loch Logan Waterfront in the occupation rate of guest houses and hotels , investment and development in the city and the growth of the city as a popular choice for conferences and big sports events . It has also succeeded in bringing business back to the centre of the city instead of the suburbs . The developers ’ goal of rejuvenating the entire area has been realised without sacrificing the authenticity and uniqueness which characterises Bloemfontein and the region .
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