wheel fitment centre and classic car exhibition area are planned for future development.
The upper level is bright, open and social. Vehicles are presented as curated artworks within a gallery devoted to conversation and craftsmanship. Natural light elevates materials and detail. This level includes two showroom spaces, a coffee bar, a barber shop, a luxury retail store, office areas and a prayer room.
Conclusion The Pharoah Auto dealership represents a bold evolution in automotive architecture on the African continent. It rejects the traditional showroom model in favour of an experience
that treats culture as its central currency. It is a place where ambition is celebrated and where African luxury is defined from within the culture that inspires it.
The project reflects Johannesburg itself: confident, ambitious and vibrant. A place where business and creativity converge. The dealership is not merely a commercial intervention; it is a cultural statement, a social catalyst and a living expression of identity and possibility.
It signals a future where architecture transcends function to inspire, connect and provoke. The Pharoah Auto dealership stands as a mirror, reflecting a city and a generation intent on redefining excellence in Africa.
GROUND FLOOR
BASEMENT
Pharoah Motor Dealership 59