The façade ’ s surface is formed by a mesh of 5,620 alternating gold and black flat triangular elements whose vertices follow a nebula of points scattered in space with a specific logic .
The Arup team approached the Jewel ’ s façade panelisation design by forcing the maximum number of equal triangles on the surface and exploring various combinations of curves .
The curve , generated surface and triangular panels were coded in a parametric environment , allowing the geometry of the spiral curve to be adjusted to change the overall shape of the façade and achieve different degrees of “ bulginess ”. This enabled the architect to make geometric adjustments , with the parametric model ensuring that the geometric relationships that provide the smooth curvature and geometric rigour facilitating fabrication are maintained .
Tellier added , “ We were able to accommodate and review any geometric or material changes and assess their impact almost instantaneously . The flexibility of our design process was a key factor in our contribution to the Jewel , which is much more than a building , it is a work of art .”
Conclusion What stands out for the architects is that they managed to turn around a challenging scheme and rescue it to eventually end up with a very successful mixed-use design that dealt with the compromises and complexities of towers on top of retail and make the retail respond to the public realm . This project was done by the team at the same time as they were involved as architects on the Discovery Head Office as well as the Werksmans Head Office on Rivonia Road . All 3 buildings are very different in the way the firm responded to the end users and different developers , but most importantly they all responded to the public realm in different aesthetically and functionally diverse ways .
Branding The name origination , logo and wordmark were done by Boogertman + Partners graphics team led by Liesl Niemand , Senior Graphic Designer and Judith Jurgens , Architectural Team Leader .
According to Judith , the advantage of the architectural team working alongside the branding team is the integration of the core architectural concepts into the brand output . Continuing this understanding and working together as one team ensures the consistent and cohesive application of brand from inception through to the full signage system .
The Marc 671