Co-developer , Paul Berman of Berman Bros , says they have also seen potential in areas and pioneered renewal citing their numerous projects in Sea Point that contributed to the increased property values .
Ogilvy ’ s Mike Abel : “ The reason we went with The District is because ad agencies , like artists around the world , tend to be catalysts of the velvet revolution contributing to the gentrification of an area . We wanted to use the power of the Ogilvy brand to support urban redevelopment . Our pioneering ethos has made us the city ’ s biggest agency , acknowledged by both The Financial Mail and The Sunday Times for our contribution to brands . We ’ re engineering the area ’ s growth by taking the initiative and creating the space ,” he says .
Aiden Hart , a director of Inhouse who handled Ogilvy ’ s interior design , says their interior represents a shift in the agency environment . “ The interior is a lot fresher and less constrained than a corporate office while , at the same time , befitting a business of Ogilvy ’ s stature . We ’ ve reduced the amount of red - Ogilvy ’ s signature colour - but used it for impact , by painting the steel that contains the lift shaft in the heart of the space red like the blood pumping through the building . “ We ’ ve taken advantage of the location ’ s great city , Table Mountain and harbour views by using a lot of glass .”
Abel says he ’ s excited about the floating meeting spaces which are joined by Hogwart ’ s- style staircases in the void between the floors connecting the building ’ s five levels and allowing the agency to live its integrated promise .
INTERIOR ARCHITECT ’ S REPORT Inhouse provided a full turnkey solution for Ogilvy which included the design , detail , supply and installation of the space , as well as space planning and department layout .
Ogilvy required an international finish that reflected its creativity and allowed for communication between departments . Transparency in the workplace was stressed in terms of visual connectivity and ease of movement between floors . ‘ Modern ’, ‘ clean lines ’, ‘ I-pod ’ and ‘ fresh ’ were all words used to define the brief and to assist Inhouse in achieving another critical requirement of “ making the work the hero ”. Boardrooms and
40 Ogilvy Head Office