Is Local Carpet Couture on
Par With International
Flooring Fashion?
Flooring fashion is every bit as exciting and cutting edge as clothing couture, with international
trade fairs showcasing the latest trends in carpet design, materials and craftsmanship.
A
rchitect & Builder spoke to Frank Moffat, chief
executive of Belgotex Floors to find out if local
carpet manufacturers are on par with international
flooring trends
Q: So, is local carpet couture on a par
with international flooring fashion?
“Yes,” says Frank Moffat, chief executive of Belgotex
Floors, “Not only in terms of styling, but with the latest
in design, material and manufacturing technology too.”
After visiting NeoCon – the largest commercial design
and construction show in the world - in Chicago in June
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this year, Moffat felt confident that Belgotex are able to
compete on a global scale.
The company’s R100 million acquisition of new tufting
equipment has expanded their product portfolio to include
tufted patterned products and exciting new plank variants.
As one of the few select manufacturers to offer this
technology worldwide, Belgotex is right up there with the
international market leaders.
Q: Tell us about some of the trends from NeoCon?
Pattern and texture
Flooring follows fashion and fabrics where pattern and
texture are the hottest trends.
Patterns are less geometric or definitive graphics with
indistinct, more subtle organic designs coming to the fore.
Smudges, abstract designs and “doodles” are popular,
while natural, organic textures and patterns that mimic
earthy materials such as wood and marble are making
an appearance.
“Our tufting technology gives customers unlimited design potential, and we’re now able to offer either
customised carpeting or patterned tufted ranges, ” explains Moffat.
Precise colour placement and manipulation of construction produces detailed patterns and textures. Colour is
specifically placed instead of hidden, allowing for more
intricate patterns or designs.
Belgotex Floors’ new Forces collection – Natural Bark,
Earth Rock and Torrential Rain – utilises the latest production technique of tufted colour placement mimicking
Mother Nature’s organic beauty.
Each namesake describes the pattern and texture
created by the selective placement of individual tufts
of yarn.
Natural Bark recreates the tones and textures of timber
forests, while the cracks and crevices of the earth’s rocky
surface are replicated in Earth Rock, demonstrating the
eroding effects of the elements. Torrential Rain emulates
the mesmerising shapes and sizes of pelting rain in sheets
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