Architect and Builder November/December 2015 | Page 76

INTERIOR FEATURE

PROPERTY24
INTERIOR DESIGN: CONDUIT INTERIOR

P

roperty24 is South Africa’s number 1
property website and is passionate
about helping people find their perfect
home and providing the South African real
estate industry with an unparalleled brandbuilding and marketing platform.

The Brief
Property24 required a new head office space
that reflected their fresh, energetic, dot-com
brand, whilst still maintaining the highest
levels of practical functionality for this highend, technology based company.
Property24’s former Marketing and
Brand Manager, Leigh de Jamaer says,
“I’m fiercely passionate about our brand

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and how it is represented to our customers
and consumers, as well to our internal staff
and stakeholders.
From our initial meeting with Grant
Johnson of Conduit Interior, I knew we
had found an interior specialist who would
immerse himself in our brand and strive to
create a space for us that felt like home.
Over the course of our office project, we
watched our two-dimensional brand being
transformed into a three-dimensional space.
Grant spent energy and attention getting to
know us as a team and the qualities that
our brand stands for, ultimately creating
a space that truly embodies who we are
and what we do.”

As with most projects, budget was
key. The mandate was to design the
essentials in a clever way to maximise
impact and minimise cost, whilst ensuring
that the highest levels of functionality
were delivered.
The Design
Property24 staff are characterised as
pioneers; informative; friendly; obsessed
with data and analytics and are playful. These
characteristics were taken into account when
designing the elements of the space.
Conduit Interior successfully delivered
on the brief on the 1,050m2 site by playfully
juxtaposing traditional property-related

Property 24