COMPANYWATCH
PROFILE OF A LEADING SOUTH AFRICAN COMPANY IN THE BUILT ENVIRONMENT
Lecico
We make bathrooms ( very ) beautiful
The Lecico story begins in 1928 with the world-famous Jaffa oranges . Jumping a few decades , Lecico relocated to Lebanon and expanded into tile and sanitary ware production . In 1977 , Egypt became the company ’ s new home .
With three mega-factories on the outskirts of Alexandria ( Egypt ), Lecico employs more than 6,000 people , with a capacity to produce over 6.2 million sanitary ware pieces per annum .
Today Lecico stands as one of the largest suppliers of quality ceramic sanitaryware in Southern Africa .
KHARINE WALL HUNG-PAN AND SOFT CLOSE SEAT
Lecico South Africa The company ’ s involvement in the South African sanitary ware market can be traced back to 1998 when Donald Scott ( Lecico SA ’ s MD ), was appointed as the global brand ’ s Western Cape Agent . In 2001 he was offered the national distributorship and the brand metamorphosed to an operation involving large-scale warehousing and country-wide staff .
Recipe for Success “ The combination of a quality brand , ethical trading style and personalised service formed the basis for Lecico ’ s success . The same is true to this day ,” says Donald Scott .
“ The constant drive to improve our capabilities led to the success we are as a team today . A team where many of our staff have been part of the family for over fifteen years , proving once again the importance of consistency in our service levels . Our customers know that they will benefit from our agility , our highest standards of customer service , and our renowned supply capabilities .”
Agility and Relevance Jacky Rossouw , the company ’ s inimitable Sales Director , understands that business , people , processes , technology , knowledge , and industries are dynamic and that they evolve . She ’ s all about adaptability and ensuring that the ethos of Lecico is forward thinking and progressive , while remaining relevant , accessible , welcoming , and familiar .
Jacky Rossouw explains : “ Our customers ( our family ) are of the utmost importance . Ensuring that we are meeting their needs remains paramount .” Part of meeting customer needs requires having a product range that is relevant , and one that expands and evolves to meet new trends and end-user needs .
Broad Product Offerings We are proud to say that Lecico is currently the only company that offers such a broad range of products , across all our product categories , namely , toilets , basins , bidets , and urinals ( we have over 47 different basin options , and over 45 toilet options ). Our toilet range covers everything from simple low-levels to innovative and exquisite rimless wall-hung pans and close couple WC suites with soft close seats .
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