EUROPEAN INVESTMENT BANK ’ S
SOUTH AFRICAN HEADQUARTERS
INTERIOR DESIGN : TREND GROUP | PHOTOGRAPHY : SARAH DE PINA | LOCATION : PRETORIA
In the heart of Pretoria , South Africa , Trend Group has set a new benchmark for sustainable design with the completion of a flagship project for a leading European investment bank . Tasked with creating a head office that reflects the client ’ s vision of growth , innovation , and sustainability , Trend Group successfully delivered a workspace that merges cutting-edge design with a deep sense of cultural identity .
A Vision Rooted in Sustainability At the core of this ambitious project was a clear objective : to design a space that not only adheres to the client ’ s global standards but also resonates with the local environment and culture . The bank , globally recognized for its commitment to inclusivity and authentic practices , sought a head office that reflected its core values while integrating sustainable initiatives .
The design strategy aligned perfectly with the client ’ s mission of fostering global change through sustainable business practices . Every design element , from eco-friendly materials to energy-efficient technology , was carefully chosen to reflect both operational excellence and the bank ’ s dedication to environmental responsibility .
Merging Local Culture with Global Standards To embody the client ’ s vision , the design process focused on incorporating South Africa ’ s rich cultural heritage while upholding the bank ’ s international workspace standards . The metaphor
78 Investment Bank