continuation of a common My Space design language throughout all three properties .
Initially conceived as student accommodation , the My Space brand evolved into more of a coliving concept that would also appeal to young professionals . The interior concept thus needed to appeal to residents across a wider age range and steer away from the traditional student accommodation ‘ bold and bright ’ aesthetic . Cara ’ s
research into the Gen Z target market identified key values such as creativity , individuality and innovation that were factors that she tried to instil into the design and space planning . She also wanted the living spaces to feel like a home from home , with a warm and friendly colour palette and accessibility to everyday home comforts such as grabbing a cup of coffee or doing a load of washing . The living areas allow for a
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