LEFT : Historic photos of the 3 Arts Theatre
Site and Rehabiliation The site consists of three main components : the main building , two drive throughs and a large parking deck to the rear of the building .
The development undertook to rehabilitate and protect the banks of the Diep River contained within the site , with extensive regrading and planting . Key food and beverage offerings have been positioned along the northern elevation to take advantage of the views towards Diep River and of Table Mountain . The three mature Ficus trees along Main Road Plumstead are retained and incorporated into the development forming the key feature piece of the Main Road pedestrian and vehicular entrance . The larger context has been interrogated with the upgrading and signalisation of Main Road , the redevelopment of a more pedestrian orientated Francis Road interface and the upgrading of traffic and pedestrian access along Birmingham Road .
New Logo KMH follows a democratised design process within its studio and allows staff of all levels to participate in the design process . A junior staff member submitted a proposal for the new logo , which was accepted by the client . The logo marries the old 3Arts Theatre font with a contemporary touch . The old font merges with a projector design that pays homage to the history of the site .
Newly completed , the 3Arts Village Shopping Centre maintains its civic presence within the broader Cape Town and lives on to serve its community with a fresh offering under a contemporary guise .
3Arts Village 31