Architect and Builder Magazine South Africa November/December 2014 | Page 31

SPOTLIGHT ON 90 GRAYSTON
The ability to transcend simple functional needs with product
solutions that address a growing list of sustainability, efficiency
and even human resource considerations is what propelled Dulux
to the preferred paint partner status on 90 Grayston. “As one of
the most ecologically innovative developments in recent years, 90
Grayston demanded a paint solution that would not only meet the
Green Star SA VOC limits, but that would prove to match up to
the high aesthetic value of the buildings,” says Jackie Lezar, Dulux
Brand Manager. “The Dulux EcoSure range provided a dynamic
solution that not only addressed the Green Star requirements
but that also proved to offer the extensive choice in finishes and
colour that a project of this architectural significance required.”
The sustainability ethos at Dulux is one that runs deep
throughout the business, with a firm commitment to reducing the
impact of its business activity at every stage of operations – from
procurement and suppliers through to how they manage their
long-standing client relationships.
This commitment is underpinned by the global AkzoNobel
‘Planet Possible’ drive, which guides and challenges Dulux to
consistently outperform, innovate and rethink their operations.
90 Grayston proved to be the perfect manifestation of this ethos,
explains Lezar. “Our product performance contribution to the
Green Star rating on 90 Grayston coupled with the partnership
relationship we held with the architectural team at Grosskopff
Lombart Huyberechts and Associates made this project one of
the stand-out projects for the Dulux Trade team. Collaboration
will always prove to be a critical link between vision and delivery
in any project of this scale, and this was certainly a key aspect for
all stakeholders. We appreciate this forward-thinking relationship
and strive to maint ain a similar partnership with all our clients
rather than simply execute on order.”
The wide range of Dulux decorative coatings include interior and
exterior emulsion, gloss enamel, wood and metal finishes, sealers,
primers and undercoats. Specialty coatings such as silicone paints,
flexible texture coatings as well as high performance architectural
coatings are also available for trade professionals.

AkzoNobel has reinforced its position as a global leader in
sustainability and recently launched a new concept which captures
the essence of the company`s strategy to deliver more value from
fewer resources. Planet Possible is designed to drive innovation
and promote radical efficiency, and inspire and equip employees,
customers and suppliers to realise new possibilities. It represents the
next significant leap forward in the company’s ongoing journey to
connect value creation with resource efficiency.
For more information visit:
www.duluxtrade.co.za
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