Architect and Builder June/July 2018 | Page 6

EDITORIAL LOUISE FENNER-SOLOMON | PUBLISHER OUR TEAM PUBLISHER / ADVERTISING Louise Fenner-Solomon 082 572 4707 louisef@archibuild.co.za PUBLISHER / DESIGN Peter Fenner-Solomon 082 521 3916 peter@archibuild.co.za I like to think that Architect and Builder punches above its weight in the publishing industry. We are not part of a stable of titles owned by a large publishing house. We are a family run publisher that concentrates exclusively on Architect and Builder. Between my husband and I we are responsible for every aspect of the title. As a result I deal with our readers and clients on multiple levels – from sourcing new projects, editing material, selling advertising space to phoning a client up when they don’t pay their bill! Wearing many hats means that I am interacting daily with the industry on multiple levels and that’s the way I like it as it makes sure I keep my ear to the ground and am on top of the latest trends, projects and products. ACCOUNTS Peter Fenner-Solomon 082 521 3916 accounts@archibuild.co.za Valuable sources of information are the many Public Relations firms I deal with daily. I have recently noticed that a number of PR firms have lost some Built Environment clients which is generally as a result of cost cutting due to the current economic climate. I would urge you not to cut your PR budget whilst times are tough. Make them earn SUBSCRIBE SOUTH AFRICA 1 Year / 6 Issues 2 Year / 12 Issues INTERNATIONAL 1 Year / 6 Issues 2 Year / 12 Issues their retainer by providing myself and other media with well written, relevant material. A strong release with quality images always stands a good chance of publication R350 exc. VAT R600 exc. VAT with Architect and Builder. They should be ensuring that the release is relevant for the particular publication and not send to everyone on their database regardless of suitability. They should be chatting to me to find out what I’m working on and how they R800 exc. VAT R1 400 exc. VAT HOW TO SUBSCRIBE Email us your subscription choice: subscribe@archibuild.co.za might be able to contribute exclusive content for their client. They should be ensuring that imagery is professional and supplied immediately in a high resolution format. I don’t have time to run after PR firms who send images that can’t be used immediately. Chances are that story will