staff where they can relax while taking
their lunches. There is even a shower
facility in the building. Doesn’t it just seem
like it has it all?
Central to the design and unique to
the Red Bull offices, was the creation of
the “War Room” a collaborative space
where different departments could come
together to strategise and plan. The War
Room is aptly described as a dark almost
cave-like space, that requires you to
follow the light above to find your way
out- evidently a subtle way to remind one
Red Bull
to use ones imagination and reach for the
sky. Another important area is the “Pause
Area” a multi-purpose space for staff to
use for anything from lively events or to
have just a quiet drink.
The overall design was to be minimal
with a monochrome pallet and accent of
colour which comes in with the branding.
Clean and functional products were
used, keeping it in line with the simple
‘industrial’ look that is popular in Cape
Town. Ultimately, the offices show a
deconstructed look and feel, with exposed
ceilings, a vibrant open workspace that
accommodates both their staff and clients
were brought to fruition.
When thinking up such a design you
have to wonder where the inspiration is
drawn from; veteran Giant Leap looked
at the space as a whole, considered the
brand identity and used the surrounding
areas energy as a drawcard too. Designing
a space that is fun, vibrant, energetic and
encourages movement and collaboration.
Giant Leap made sure that Red Bull really
did receive their wings.
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