With more than 40,000 houses being home
to families in the upper income levels, Alberton
is also the only city in Gauteng where no major
decentralised shopping facilities currently existed.
The Mall at Newmarket fills this gap and offers a
rich shopping alternative for the households in its
primary trade area.
Design Concept
The theme associated with the site’s history in
horse-racing is reflected in the overall layout, and the
feature courtyard, as well as through overall design
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ornamentation and symbolism. This attention to
detail also extends into building form-giving, building
façade treatment, materiality, street furniture, and
brand identity.
The exterior courtyard creates the perfect transition
space between exterior and interior, containing
equine-themed features such as stable fencing and
dramatic statues. The creation of these external
congregation areas and public courtyards encourages
a natural and social experience both inside and out,
creating a valuable shopping experience and firming
its reputation as a destination centre.
Mall at Newmarket