Architect and Builder January/February 2016 | Page 42
PROJECT FEATURE
PAM GOLDING
ON MAIN
PAM GOLDING ON MAIN
Kenilworth, Cape Town
CLIENT
Summerley Property Investments
PRINCIPAL AGENTS/ARCHITECTS
Vivid Architects
QUANTITY SURVEYORS
Alan Chandler & Associates
CIVIL & STRUCTURAL ENGINEERS
De Villiers Sheard
ELECTRICAL/MECHANICAL/RATIONAL FIRE
SolutionStation
HEALTH & SAFETY CONSULTANTS
Safetycon
ENERGY MANAGEMENT
Agama Energy
TOWN PLANNERS
Planning Partners
LAND SURVEYORS
Ken Hodge Land Surveyors
MAIN CONTRACTOR
Isipani Construction
P
am Golding on Main is situated on the Wynberg end of Main Road, Kenilworth on the
significant and busy intersection with Summerley Road and Mains Avenue.
ARCHITECT’S REPORT
Location
It is an integral part of the Kenilworth retail street environment and now commands an active
presence and landmark status to the streetscape. The property is in a highly sought-after
location within the Southern Suburbs area with convenient access to the public transport
node, bus and taxi routes. The site now fulfils a long awaited convenience retail need to the
local neighbourhood area and is a welcome upgrade of this southern bookend of Main Road.
Client Brief
Pam Golding Properties first launched its business in 1976 and, soon after, rented their
first offices across the road from the current site, so the area has significant history and
memories for the family-owned business. They acquired the property in the early 1990s.
Vivid Architects were appointed as architects for the project in 2006 with an alreadyapproved scheme for the site. The new brief from the client, Peter Golding of Pam Golding
Properties, was to review the approved plans and take a fresh commercial look at what
opportunities could be realised for the site in line with their brand identity as well as taking
cogniscance of the economic conditions of the time. The new building needed to recognise
and positively contribute to the pedestrian realm and village atmosphere of Kenilworth
PHOTOGRAPHY
Adam Letch
Sean Benjamin
The design strategy was to
create a simple and bold
architectural intervention that
would address and re-inforce
the pedestrian and retail
environment of Kenilworth
Main Road
40
Pam Golding