subtle and unobtrusive - the main Oggie branding , a large stylised ‘ O ’ ( made of Thermowood ) repeats a similarly lenticular effect as used by the bricks , appearing to disappear when viewed at different angle – bold yet subtle ( literally depending on how you look at at ) avoiding the kitsch self aggrandising aesthetic trap of commercial branding . The street facing
façade however , is all about showing off and drawing the public in - two large steel clad boxes open up southwards - one as a large shop window while the other as the buildings entrance . Each morning , the building is opened to the public somewhat ceremonially - a 7m hydraulic timber security door pivoting ( controlled via mobile app ) as a new day ’ s welcome .
Bold , yet remarkably sincere and subtle merging commercial and retail space snugly through a holistic design approach and response . C76 ’ s considered approach to the design process has married the two loves of architecture - form and function into a sincere and beautiful contemporary addition to the Johannesburg built landscape .
Oggie Showroom 69