COUNTRY ROAD UNVEILS NEW STORE IN V & A WATERFRONT
Country Road recently opened the doors to its new V & A Waterfront store . The store is one of its largest at 993m 2 and is targeting a 5-Star Green Star interior certification from the GBCSA as the newly designed space is set to reimagine the luxury retail experience . If awarded , this prestigious rating showcases South African excellence in building healthy , environmentally responsible spaces .
The ethos of the Country Road brand is evident in every detail and resonates with the modern South African consumer . “ We worked on the concept with HMKM , a London-based firm , and in 2019 , we opened our first flagship in Melbourne . We are very excited to open our first store of this concept in South Africa , where the
concept is designed to reflect and take inspiration from the stunning Cape Town scenery ,” says Alicia Buffinton , Head of Store Design for Country Road Group .
Responsible design includes fixtures that incorporate recycled plastics ; carpets are made using recycled polyester yarn ; upholstery is made using recycled wool ; and the furniture is sourced locally . The space was designed to enhance the experience of customers while celebrating the concept of sustainability in fit outs . “ Our choice of materials focused highly on their inherent sustainability credentials , and we looked to source local materials , where possible . We included tiles that are locally manufactured ; our flooring contains responsibly sourced timber and low-emission plywood , and the wall coverings contain a high percentage of post-consumer recycled materials . In addition , the lighting design is based on energy reduction and supplied and installed locally ,” Buffinton adds .
Roy Bagattini , Group CEO of Woolworths says this is an exciting milestone on a transformational path in sustainability advocacy which began over 50 years ago . “ Country Road ’ s new flagship store brings to life how we seek ways to do better and think bigger , to meet our aspiration of being one of the world ’ s most responsible retailers . Two years ago , we shared our new Good Business Journey strategy , which we call Vision 2025 +, which outlined an ambitious set of sustainability goals for 2025 and beyond that have been designed to really stretch and challenge ourselves . For us , sustainability is not only about minimising and mitigating the negative impacts of what we collectively do ; it ’ s about actively giving back more than we take , and is one of the biggest responsibilities of our time .”
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Créma are importers of luxury European lighting and furniture and their unique Créma collection showcases the world ’ s best indoor and outdoor luxury furniture , feature lighting , hand-made rugs , office furniture and a broad range of accessories . They recently showcased some new products released across a variety of their brands .
Ancora Wall Lamp by Ferm Living This lamp is inspired by the shape of an anchor , which is reflected in its design . The lampshade is made of warm and textured textiles and beautifully contrasts the powder-coated iron frame , resulting in a poetic and vintage-inspired look . www . cremadesign . co . za
Lod Pendant by Ferm Living The Lod Pendant by Ferm Living takes its name from the Danish word for ‘ weight ’. It features a playful yet sophisticated design and a striking graphic silhouette . The height of the lampshade can be easily adjusted using the counterweight or the shade ’ s perpendicular rod . The Lod Pendant comes with a matching ceiling bracket and canopy as well as a textile cable that enhances its visual appeal .
Interior Watch 69