Architect and Builder February/March 2019 | Page 43

that forms part of the building’s exterior lighting.
The largest of its kind in the country, the strip
screen display can be controlled and manipulated
remotely. Rather than being composed of individual
lights, it is in fact made up of narrow strips of
video screen. “Using this new DigiLED technology,
we’ve been able to create an exceptionally flat
screen that offers maximum viewing angles to
both pedestrians and drivers using this major
city artery,” explained Primary Colours directors
Ashendra Singh and Grant Neill. “With no off-angle
colour shift, this new screen offers advertisers
a unique way to tell their stories in the most
impactful way possible,” they added.
With HD 720 resolution and the ability to display
16 million colours, the complete screen measures
18m wide and 7m high (1,728 pixels wide x 745
pixels high). Geometric-pattern cladding was used
to underline the fact that the screen is an authentic
part of the building’s fabric.
While the screen itself represents cutting
edge technology, it is arguably the building’s strip
Rosebank Link
lighting - attached via watertight perforations in the
building façade, that is the most exciting aspect
of this project. Most impressive when viewed at
night, the ribbons of coloured video displays are
designed to reflect from the building’s edges,
giving a more harmonious ‘wash’ effect. This
‘smart lighting’ has a total length of 226m and
stretches across 15 floors of the building.
Sustainability
The building is designed and will be operated in
an environmental and sustainable way. Passive
building design techniques and environmental
considerations will meet a 4 Star Green
Star rating, creating a healthier and more
productive environment.
Rosebank Link is one of the last additions to
the redevelopment of the Rosebank CBD. The
area now houses some of the most modern
office buildings in the country and serves as an
example for future redevelopment in other CBD’s
throughout the country.
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