Architect and Builder February/March 2019 | Page 24

the parametric model ensuring that the geometric
relationships that provide the smooth curvature
and geometric rigour facilitating fabrication
are maintained.
Tellier added, “We were able to accommodate
and review any geometric or material changes and
assess their impact almost instantaneously. The
flexibility of our design process was a key factor in
our contribution to the Jewel, which is much more
than a building, it is a work of art.”
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Branding
The name origination, logo and wordmark were
done by Boogertman+Partners graphics team led
by Liesl Niemand, Senior Graphic Designer and
Judith Jurgens, Architectural Team Leader.
According to Judith, the advantage of the
architectural team working alongside the branding
team is the integration of the core architectural
concepts into the brand output. Continuing
this understanding and working together as
The Marc