The Sasol logo , which encapsulates the company ’ s values , provided the departure point for the conceptual design of the building . Best described as : ‘[ a ] central sphere denoting stability , while the six rotating ‘ business units ’ suggest a force greater than the sum of its parts – strength through synergy .’ They further add : ‘ At the same time as the new logo , a set of shared values and brand characteristics was launched to guide everyone on how best to live up to our brand promise .’
Concept Inspiration The building concept for this state-of-the-art development was inspired by Sasol ’ s various
business units surrounding a nucleus and consists of a central core and integrated floor-plate with bridges that lead to the various departments . The contemporary workplace design allows for free movement both vertically and horizontally throughout the building . Interestingly , the iconic S-shaped floating glass structure is also the first development that will lead the way in opening up the next new precinct on Katherine Street .
Design and Site Paragon studied this distilled essence closely to interpret it as built form and the company structure was used as the departure point for the conceptual design of the building . The concept was initially
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